CHRISTOPHER BAILEY AND MAGGIE CHEUNG HOST EVENT AT BURBERRY STORE IN BEIJING
London, 1 May 2009 – Burberry Creative Director Christopher Bailey hosted a cocktail party to celebrate the opening of a new Burberry flagship store in Beijing, China.
The event, which took place at the Jinbao Place store in Beijing yesterday evening, was co-hosted by Chinese actress Maggie Cheung, who has appeared in over 70 films including In the Mood for Love and Clean.
Over 600 guests attended the event including Burberry Chief Executive Angela Ahrendts, Christopher Bailey, Maggie Cheung, Du Juan, Zhang Han Yu, Huang Jue, Ai Jing, Jiang Yi Yan, Song Ning, Zhang Jun Ning, Philip Huang, Han Wen Wen, Miumiu Gong, Super VC, New Pants, and Hou Hong Lan all of whom wore Burberry as well as actor Jackie Chan.
Music was provided by British DJ Nat and food had a British theme including miniature shepherds pies.
The new 4,968 square foot Jinbao store reflects the new global Burberry store concept designed and developed by Christopher Bailey and showcases ready-to-wear for men and women from the Burberry Prorsum and Burberry London collections as well as a full assortment of accessories.
The new flagship store in Jinbao, which opened in February 2009, is the sixth and largest Burberry store to open in Beijing and is the 37th Burberry store to open in China.
Continuing with one of the brand’s key strategies of investing in under-penetrated markets, the next Burberry store to open in Asia will be 9,000-square-foot store at ION Orchard in Singapore later this summer.
Burberry, which is headquartered in London and listed on the London Stock Exchange, was founded in 1856.