There’s recently been some debate as to whether the term “True Religion” for a fashion brand is at best disrepectful and possibly even sacreligious? Perhaps the real question is, could denim possibly be a true religion; there are undoubtedly millions of worships across the planet who kneel at the altar of the multi-head demi-god of denim, although the kneeling maybe has more to do with the desire to add a touch more distress to the knee area. Anyhow, this is the True Religion story:
Jeffrey Lubell founded True Religion in 2002 with the intention of redefining premium denim. His vision was to make quality, American-made, authentic, timeless, great fitting, 1970’s inspired jeans wear, with a trendsetting appeal for today’s consumer.
Today, True Religion Brand Jeans is known not only for its denim, but also for its knit and woven sportswear, such as t-shirts, western shirts, sweatshirts and sweatpants that all have that vintage feel.
True Religion’s commitment to perfect fit, timeless style and that hippie bohemian chic flare have solidified True Religion’s brand position as a leader in premium denim and casual sportswear globally.
While continuing to expand True Religion’s line of jeans and sportswear, the company most recently branched out into numerous licensed products such as Footwear, Headwear, Handbags, Swimwear and Fragrance.