What is a brand to do in a recession? Simple! Create a brand credit card and that’s just what our favourite exotic fur and skin trader, Roberto Cavalli has done. Roberto, who has a reputation for being the Mr Crabs of the fashion world, will be offering the “Cavalli Card” March 1, with application forms at www.robertocavallicard.com and in all Roberto Cavalli boutiques worldwide.
“I love to immerse myself in new projects — they stimulate my creativity,” the designer stated, as be rubbed his hands together in a sinister fashion
The card, with iridescent colors similar to the designer’s yacht, is created in collaboration with Berlin-based Corpcom, a subsidiary of TRIUM Group, which creates new card programs. The Cavalli Card will entitle cardholders to a number of benefits, ranging from dedicated VIP services at all Cavalli boutiques and access to special sales to invitations to events, fashion shows and trunk shows.