Rihanna has partnered with Gucci to be the face of their new Tattoo Heart accessories collection, which Gucci Creative Director Frida Giannini designed as part of their annual campaign to benefit UNICEF.

“Our relationship with UNICEF is a partnership that I hold very dearly,” said Giannini. “It is an exceptional organization that is able to do so much good in the world. Dedicating a campaign to this partnership is very important to me, and I think Rihanna is perfect for this campaign. Her talent, beauty and optimism perfectly represent the positive attitude that I hope will show in the campaign, which supports a cause we both truly believe in children.”

“I love the idea of a heart being tattooed onto the handbags,” said Giannini. “It’s a permanent mark that you can wear with pride and that stays with you. I think that represents very well what we are doing here. This is not a one-off program, but rather an ongoing commitment to the incredible work that UNICEF is able to achieve.”