The 55DSL Logo Remix: New Online Contest Produced by Cut&Paste. Forward-thinking streetwear label partners with producer of fast-paced digital design tournament, challenging designers to remix the logo of a brand that loves life in the fast lane. October 22, 2008, NEW YORK – Cut&Paste, in partnership with 55DSL, is proud to announce the 55DSL Logo Remix. With the imminence of 55DSL’s 15th anniversary in 2009, the fashion label that first launched as a spinoff of Diesel and developed into a streetwear brand characterized by exuberant contradictions—thrill-seeking but laid-back, provocative but good-humored—is ready to celebrate the unique mix of attitude and aesthetics it has made all its own. To do so, 55DSL turns to the input of Cut&Paste’s own culturally diverse, design-savvy, and urban-centric global audience through the 55DSL Logo Remix contest. The challenge: to revamp the iconic 55DSL Shield logo, spinning it into a visual remix that reflects 55DSL’s culture and spirit.
Contestants will need to successfully reinterpret the Shield logo and represent 55DSL’s identity as an experimental, innovative brand. This will involve a balancing act of looking back at the label’s origins as well as forward to its future, considering the graphic design, urban culture, extreme sports, and music influences that have always been at the heart of the label’s fun-loving, nonconformist attitude. Submitted designs will be evaluated by a distinguished panel of eight international judges, ranging from acclaimed graffiti artist Emit to 55DSL’s creative director Andrea Rosso, who will select the top five submissions. A creative panel from 55DSL will then review the top logo designs and select their winner. The Grand Prize winner will receive a 1,055€ award and see his/her logo design produced by 55DSL on a T-shirt for its 2010 Spring/Summer collection.
During the contest period, all submitted designs will be showcased in a permanent online gallery on the Cut&Paste website for public viewing, commenting, and voting. The contestant whose design receives the most votes will be named the winner of the People’s Choice Prize and receive a special 55DSL goodie bag filled with items from 55DSL’s limited edition collections. Both the Grand Prize winner and the People’s Choice Prize winner will be featured in this gallery as part of Cut&Paste’s permanent collection of competitive work. The 55DSL Logo Remix is open to anyone 18 years or older, and there are no occupational restrictions for entering the contest. The contest is not open to residents of Cuba, Iran, Syria, Sudan, or Myanmar (Burma); detailed rules and restrictions are available on the contest site (logoremix.55DSL.com). The entry period and online voting begin on October 22, 2008. All entries must be submitted no later than 11:59 p.m. PST on December 5, 2008. Online voting will remain open through December 12, 2008, concluding at 11:59 p.m. PST. Winners of the Grand Prize and People’s Choice Prize will be announced in January 2009. For further contest details and to enter, go to logoremix.55DSL.com.