As the Western economies hit rocky roadies, more and more companies, including fashion companies, are going East. Seven For All Mankind Jeans is the latest to pack their wagon. Whether this is a mad gold rush which will ultimately leave the new panners out of pocket only time will tell.

Seven For All Mankind Jeans, the Los Angeles-based premium denim label, owned by manufacturing giant VF Corp., said this week that it had reached a distribution agreement with South Korea’s Cheil Industries Inc. Terms of the agreement were not disclosed, but include the planned opening of six shops-in-shops in major department stores this year.

“Cheil Industries has over 50 years of experience in the fashion and textiles industry, as well as the motivation to build a strong retail business for us in Korea,” said Giuliano Sartori, Seven For All Mankind Vice President.