David Beckham x Armani UnderwearDavid Beckham exposed one of his most intimate photos to date as the new face  of Armani Underwear. The shot is the ex Man Utd and Real Madrid star’s first American advert for the Italian underwear giant, with several more planned for next season.

Reputedly Beckham has signed a three-year deal, rumoured to be worth up to $20 million and his images will be seen on billboards in major cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.

The ad will be used to boost Beckham’s US fan base when the ad debuts in a special gatefold in the February edition of Vanity Fair USA, according to China Daily. The Daily Mail, declared Beckham’s foray into the world of underwear marketing as “gay erotica”.