Adidas Jeans + Diesel Jeans? Three stripes in denim? Adidas Originals and Diesel are the latest Co Lab Tag Team and are launching adidas Originals Denim by Diesel early next year. 2 menswear and 2 ladieswear styles will be available in four different washes exclusively at adidas Originals stores all around the world starting spring/summer 2008. Prices range from 160 Euro for the female adi-rohnary model up to 210 Euro for the male adi-viker model.

The Co Lab is a first for Diesel to team up with another lifestyle brand. Renzo Rosso President of Diesel said: “..we wanted to do it with adidas that shares with us the same fresh attitude and care for high quality and creativity” said Renzo Rosso, President of Diesel. The unconditional approach to individuality and expression shared by both brands is presented in the first Originals Denim by Diesel collection. The directional campaign is designed to celebrate authenticity and originality. The main concept behind the campaign is “83 original ways to successfully waste your time”. 83 Inspirations is a start to invite everybody to share ideas in adidas Originals stores.