Apparently Gucci is working with Madonna to raise funds for orphans in Malawi, where the pop singer has been trying to adopt a child since last year. Gucci will host a fund-raising event with dinner, a musical performance and a party on 6th February 2008 to mark the opening of Gucci’s largest store in the world, on New York’s Fifth Avenue, co-hosted by Madonna.

“I am grateful that Gucci is joining forces with me to bring attention to a country with millions of children in desperate need of our help,” Madonna said in a statement. Gucci, which is owned by French retailer PPR, has been a UNICEF corporate partner since 2004.

Sometimes it’s just too easy to be cynical, and this is one of those occasions!