Gio-Gio Clothes + Pete Doherty + Amy Winehouse Apparently the entire fashion world is talking about Gio-Goi? Vivienne Westwood cited the brand as an inspiration and it was voted best selling label by The Face magazine… Some major stars of fashion, music and media have been seen sporting the brand. Gio-Goi claim their current success is due to their rich history which is rooted in music and fashion. Apart from the well publicised collaboration with Pete Doherty and, to a lesser extent, The Babyshambles this summer, Gio-Gio has also been spotted on David Beckham, the raunchy Amy Winehouse, The Enemy, Liam Gallagher and a long list of other stars and wannabees. The brand claims it successful come-back will continue as it looks to develop star-studded style!