Stella McCartney Anti Fur Fashion Stella McCartney is to launch a virtual antifur protest. On July 12, the designer and PETA will co-host an online event on a specially created island in the virtual world. Visitors to the island  will be able to show their support for PETA in virtual terms.

All visitors will receive a selection of antifur accessories for their Second Life character to wear; they can donate money in Linden dollars, the community’s currency, which the animal rights group will be able to exchange for real U.S. dollars, and they will be able to dress their character in a T-shirt bearing the slogan “I’d rather be pixilated than wear fur.”

“Sometimes it’s nice to have a bit of humour on serious subjects,” said McCartney, whose island will be open through July 29, in a statement. Those who take a trip to the online idyll will be able to scoop real-world prizes, too. A competition will run until July 19, for which visitors can submit a new PETA slogan, based around its tag line, “I’d rather go naked than wear fur.” Prizes will include two tickets to McCartney’s spring 2008 show in Paris, one of the designer’s Appaloosa bags and her entire Care skin care line.