Giorgio Armani signs BeyoncÃ© Knowles to be the face of his next women’s fragrance, Emporio Armani Diamonds, due out this autumn. “There is no one today who transcends music, film and fashion in the way that BeyoncÃ© does,” said Giorgio Armani. “BeyoncÃ© is pure sensuality. She has that ability to mix it up: young and sexy or elegant and sophisticated, but always with incredible charisma and magnetism.”
“She represents perfectly the energy, style and sensuality that inspires the Emporio Armani lifestyle,” added Armani.