HUGO, the ultimate cool chic style for S/S 2007.
“Hardcore softwear” is the dominant force in the HUGO Spring/Summer 2007 collection. Military khaki meets powdery pastels; parkas, shirt trench coats and bomber jackets meet smarty blazers, and pinstripe vests ruffled with mini-dresses.
In short, the leisure look meets cool elegance. The combination is what creates the signature HUGO look that always seems relaxed and is still chic – but never overdressed. The must-have of the season for Him and Her is shirts designed to be worn city-style.