So what’s the rub with David Beckham and PRPS jeans? Beckham seems to live in his treasured PRPS jeans lately. Why? If you’ve got the answer tell the rest of us. There are three immediate answers which come to mind: 1) David Beckham loves PRPS jeans. 2) David Beckham has an advertsing contract 3) David Beckham can’t afford a real pair of Japanese jeans (just joshing!)

Seriously, PRPS jeans are The Real McCoy! PRPS is shorthand for ‘Purpose’ – the purpose of delivering the perfect denim product to the most discerning denim enthusiast. Street-style design from New York, an expert Japanese family-run mill and the softest organic African cotton all combine to forge the supplest fabric and most stylish product. This brand is well worth a butchers!