True Religion Jeans + True Religion Menswear?Following on from an interesting question on the forum, can Californian premium denim brands like True Religion and Joe’s Jeans break into the European menswear market in a meaningful way or will these brands remain the exclusive domain of the fairer sex?

Founded in 2002, True Religion Brand Jeans is a Los Angeles based premium denim company that immediately distinguished itself in the men’s, women’s and children’s markets for its innate and expressive attention to detail: from the fashion-forward seams, to the remarkable embroidery and innovative hand-sanded vintage washes, etc. Since then, the line has transcended into a complete denim lifestyle collection extending its product offerings to include a full range of ready-to-wear (cords, skirts, jackets, tees, blazers, loungewear), and launching footwear, headwear, outerwear and accessories for Fall ’07.

True Religion has received a healthy editorial endorsement by some of the world’s most noteworthy publications such as Vogue, Vanity Fair, GQ, Elle, In Style Lucky, and the New York Times, and counts among its most loyal supporters Madonna, Gwyneth Paltrow, Janet Jackson, Usher, Heidi Klum, Faith Hill, Jennifer Lopez, John Mayer, Steven Tyler and Jessica Simpson.