Juicy Couture, the stereotypical babeswear brand from The Golden State, expands into Europe with a 3,000 square-foot store in Milan.
“Italy in many ways is the epicenter of fashion and the European country that initially best responded to our product,” said Juicy Couture co-founder Gela Nash-Taylor. “We were so excited when we found out that we had a space on Via della Spiga, my favorite street in Milan, that I couldn’t stop jumping up and down.”
“When Pam and I first came to Milan, we were mesmerized by the elegance of the women dressed in dark colors and with perfect accessories, but we think we can definitely put Juicy Couture on the map with its combination of L.A. glamour, universal fit and casual luxury,” said Nash-Taylor.
Whether Milan is ready to be babe-ified only time will tell.