Jimmy Choo Shoes + Jimmy Choo CoutureJimmy Choo has been sold to TowerBrook Capital Partners LP, an international private equity firm. Tamara Mellon, president of Jimmy Choo, will continue to have direct oversight of the accessories firm’s creative direction, image and promotional activities. She will continue to work with Sandra Choi, creative director of the company, and will remain a significant shareholder of Jimmy Choo.

“This new partnership will not only give us the ability to meet the growing demand for our range of products, but also achieve my original vision for Jimmy Choo to be one of the world’s most treasured luxury brands,” said Tamara Mellon.

Jimmy Choo, maker of glamorous accessories favoured by International stars and elegant women worldwide, was launched in 1996. As accessories editor at Vogue UK, the then Tamara Yeardye Mellon sensed a real demand for stylish but wearable shoes and approached Mr Jimmy Choo, a couture shoe-maker based in the East End of London, recognised for his excellent craftsmanship.

Jimmy Choo was born in Penang, Malaysia in 1961 into a family of shoe makers. He made his first shoe when he was only 11 years old. He attended Cordwainers’s Technical College in London and the London College of Fashion. Jimmy Choo has now has a completely independent label called Jimmy Choo Couture.