Lucky Brand Jeans + Vintage Denim Forever...yone! “Rooted in rock ’n ’roll with a signature sense of humor, Lucky Brand Jeans stands for independent thinking, individual style and a feeling as authentic as love. Friends since youth, creators Gene Montesano and Barry Perlman shipped the first order of Lucky Brand Jeans in 1990, and have been renowned for their great-fitting, vintage-inspired jeans ever since.

Gene and Barry’s life long passions were blue jeans and rock ‘n’ roll. While experiencing the hippie-counterculture movement in the U.S. in the 1970’s, the then-21-year-old Gene teamed up with 17-year-old Barry and opened a jeans shop in Florida called Four Way Street. It was 1972 and they were officially in the jeans business, “During the evenings, we’d head out to the local Laundromat with our pockets full of coins and some bleach. A few hours later, we had a stack of great washed jeans — one of a kind and 100% authentic!”

Over the years Lucky Brand Jeans has garnered a strong celebrity following. Fans include Salma Hayek, Sandra Bernhard, Sandra Bullock, Ellen DeGeneres, Jessica Simpson, Gwyneth Paltrow Meg Ryan, Kelly Preston, Molly Sims, Hilary Swank, Vince Vaughn, Ethan Hawke, Ben Affleck, Chris Noth, Thomas Haden Church, LL Cool J, Matt Damon, Will Smith, John Travolta, Elijah Wood and more. Lucky Brand Jeans works with the wardrobe departments of Hollywood movie studios and has been featured on numerous TV shows including Veronica Mars, The O.C., Lost, Will & Grace, Crossing Jordan and CSI.”