Established in 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. Today etnies’ vision is to remain the leading action sports company committed to creating functional products that provide the most style, comfort, durability and protection possible. etnies stays true to its roots by sponsoring a world class team of skateboarding, surfing, snowboarding, moto x and BMX athletes and continues its dedication by giving back to each of these communities.

etnies Spring 2007 etnies collection of footwear offers a complete line of pro models and team inspired skateboarding shoes, as well as new lifestyle footwear. etnies SEED Project The etnies SEED Project is a unique product collection of footwear and apparel that is made of sustainable and recyclable materials. e-Collection The etnies e-Collection offers premium materials to the brand’s premium dealers and is a creative twist on the company’s most popular footwear featuring original styles, materials and unique color applications. etnies Plus etnies Plus is a niche collection of sublimely comfortable shoes offered only at hand-picked boutiques around the world.

Skatewear uber-brand, VANS, teams up with Japanese fringe outfit W)TAPS to deliver an exciting range of edgy Vans trads. The style is unmistakable Vans with a cool Japanese twist which is bound to get the “out-there” fashionistas salivating — let’s see that saliva!!

Iron Army Jeans do it different, read on: “SEWN WRONG >> All Iron Army jeans feature our “sewn wrong” construction, which means it’s been sewn totally wrong once in a contrast thread, then sewn again properly using conventional methods. The result is a handcrafted jean that is unique yet still has all the fit and strength of a factory produced jean which is exactly what you want, I promise.”

Rumour has it that Tony “T-Bone” Magnetic is about to launch an incredible new denim and clothing brand. The Year Of Jeans by T-Bone is rumoured to be an incredible mix of exciting and innovative denim and exclusive casual wear — keep your eyes peeled!

Ed Hardy clothing, the original tattoo and fuku apparel and accessories brand has reported a continued surge in sales. The high profile brand, which is adored by celebrities (including David Beckham) and mere mortals alike, depicts designs from the archives of the godfather of modern tattooing Don Ed Hardy. The brand is reputedly looking to further expand it’s collection to include a whole host of fashion based products…. keep your eyes peeled because this is worth a butchers!

BBC Clothing to open in New York City according to USA Today: “Williams’ Billionaire Boys Club clothing line and Ice Cream brand sneakers are sold in exclusive shops worldwide. He opened a Billionaire Boys Club boutique in Tokyo last November and plans to open another in New York in 2007.”

PROPER CARE IN LAUNDERING YOUR SUGAR CANE DENIM FOR BEST RESULTS:

STEP (1) CARE BEFORE WASHING

It is recommended that you soak Sugar Cane Denim in water before wear. The fabric is woven by old type power looms. Due to the low speed in weaving, the surface is rough. The fabric is raw with no pre shrink treatment and shrinks by soaking for a perfect fit. It is important that the leg length is adjusted after soaking in water.
After washing non-washed raw selvage-denim jeans shrinkage will occur both in waist size (approx ½-1 inch) and leg length (approx 3 inches) and the final inside leg length measurement should be around 34 inches. It usually takes at least 3-4 washes to achieve the final measurement but sometimes additional washes may be needed. Never have your non-washed raw selvage-denim jeans shortened to your desired length until final measurement has been achieved via washing. Please note: Due to the erratic characteristics inherently associated with the raw, heavy cotton turned into denim produced on the old shuttle looms, waist measurement can fluctuate by about 1″ smaller than the label on the jeans states.
Washing instructions: Wash in cold water only, by hand or washing machine. DO NOT WASH IN HOT WATER. By washing in hot water, the indigo blue dye will lose its natural shade.
Laundry detergent: Avoid use of any detergent when soaking before wear. Use only when soiled as detergents will wash out the indigo blue. Beware of using detergents with fluorescent contents as this will change the natural colours.

STEP (2) HOW TO LAUNDER

Wash separately from other garments as the denim is not colour fast and colour will bleed
If washed before wear, wash by machine for a maximum of 5 minutes and avoid lengthy soaking and washing to prevent unnatural  fading of  indigo
It is unnecessary to turn the garment inside out as sugar cane denims were developed as work wear and built tough.
Avoid usage of a scrubbing brush, pumice stone or sand paper for a quick fade as your eagerness will destroy the fabric and the natural fade. After washing, natural creases will form and the fade will give its true appearance.
After washing, wring out by hand and be careful of indigo drips.

STEP (3) HOW TO DRY

After wringing out, creases will remain. However, do not iron out the creases as this will cause a colour change. Ironing is not recommended as continuous wear will help to fade out the creases.
For outdoor drying, a clear day is best as the fabric will tighten and by continuous wear, the garment becomes fitted to the body and forms natural creases. This is the beginning of creating your own original denims.
The use of a tumble dryer is not recommended as heat can change the colour of the indigo.

STEP 4 DEVELOPING YOUR OWN PAIR
Although it will require time, continuous wear of Sugar Cane will fade to your satisfaction
After washing and wearing, change in colour is expected. Sugar Cane Denims are to be washed to a minimum. However, please bear in mind if the denim gets extremely soiled, it is difficult to wash out the soil so wear your denims with care. Each pair of jeans could have a separate appearance although washed the same, as it all depends on the persons wear.

Sugar Cane, for many the ultimate denim brand, now has an official European Distributor, Hash Clothing. visit: http://www.sugarcanejeans.co.uk

Sugar Cane Jeans are uniquely Japanese denim made from — you guessed it- sugar cane. For many years, Sugar Cane Jeans were a ferociously guarded Japanese secret but today the brand is attracting global attention. Interestingly, Sugar Cane prefer to use the vintage term ‘dungarees’ in preference to the term ‘jeans’ to describe their product: “The word ‘jeans’ has become the vernacular for faux denim fashion wear that masquerades as the tough, classic waist overalls history made famous.”

ORIGINAL SUGAR CANE DENIM FABRIC

Sugar Cane Jeans are constructed of fibres derived from the plant that gave rise to the brand name SUGAR CANE. Sugar is made from sugar cane, which seems simple enough, but not everyone knows that sugar cane and its byproducts contain essential amino acids and enzymes necessary to fuel and rejuvenate our bodies. Likewise, byproducts from sugar cane are used to fuel automobiles in Brazil in order to have a less harmful impact on the environment rather than found in burned fuels of a purely fossil origin. Following these facts in a rather philosophical approach, the textile specialists at Sugar Cane were the first in the world to produce a selvage denim fabric made from woven cotton yarns and sugar cane fibres .

WHAT MAKES OUR JAPANESE DENIM DIFFERENT FROM OTHERS?

Sugar Cane original vintage denim jeans were developed from the accumulated results of more than 20 years of research and experience of vintage jeans reproduction. The features of our jeans are that they do not resemble any other pair of manufacturer ’ s jeans. The jeans we make are based on ‘ 5 Pocket Denim pants with rivets ’ that the great forerunners made but are not just a copy of their external appearance .

Sugar Cane Jeans are cut from original and truly outstanding Japanese selvage denim. Japanese selvage denim is arguably the finest in the world and is made on old style shuttle looms rather than modern projectile looms. In simple terms this means that the cross thread goes back and forth during the weaving process. Modern looms shoot each cross thread through individually, hence the edge of the cloth is frayed rather than clean. No shuttle looms have been made for over 40 years as they can only make cloth about 30 inches wide whereas projectile looms can make cloth 60 inches or even wider for much less money.

Paul & Shark S/S 2007

New Paul & Shark Double Jacket – Reversible bomber jacket in Typhoon and microfiber. The technical water resistant performance is guaranteed by the Typhoon 20000 treatment (1cm2 waterproof to a 20 m column of water) combined with the elegance and versatility of a very light microfiber for the reversible DOUBLE JACKET with a rust-resistant zip. Ideal for a journey: by day a water and wind resistant sports jacket; in the evenings a cool and light bomber jacket. As it can be folded neatly away in its travel pouch it slips easily into hand luggage.

Dutch denim brand Blue Blood enjoyed the limelight last Saturday with the opening of its first concept store in Amsterdam and a catwalk show later the same day. Anyone who mattered was there to see the show, which took place during the fifth edition of the Amsterdam International Fashion Week.. On the catwalk the audience was given an impression of what was available in the store. The style was quintessential Blue Blood. The models roamed the catwalk in pairs holding Blue Blood shopping bags. A short film was project onto the wall of the models shopping on the chique PC Hooftstraat, where the Blue Blood store is located. Skinny jeans were all the rage for women, while the men enjoyed a more loose fit. The slim silhouette is once again on the cards for her next summer, if Blue Blood has anything to say about it, although a solitary female model wore baggy boyfriend jean. For men, the focus is on different washes and cuts, paired with bespoke blazers and casual T-shirts with print for a laid-back, yet worldly look. After the show, the brand’s co-founder Steve te Pas explained that the collection was a reflection of what he and co-founder Jason Denham and their friends like to wear. “We enjoy clothes that are comfortable and we want to offer a mix of affordable and quality wear,” he said. “A T-shirt should not have to cost a small fortune. That’s simply ridiculous. We’re more willing to pay more for a well-cut pair of jeans or bespoke jacket.” The duo is critical about what stores they distribute to. “In Los Angeles we sell to Fred Segal, which offers a great mix of affordable and higher prices items. That is the mix we are looking for.”

With style, attitude, and confidence people everywhere are putting on their J&Company jeans to express themselves. With original styling and a fit for everyone, J&Company has created a contemporary denim based collection for both men and women who understand and appreciate style, comfort and quality.

Launched in 2003, J&Company has quickly emerged into the marketplace turning up everywhere from the red carpet to Elle Magazine. Made with the best fabrics, innovative washes, and an uncompromising attention to detail, J&Company is looking to take the denim world to a new level.

Designed by Julien Jarmoune, J&Company uses European inspiration with an L.A. flair to develop its unique appearance. After coming to California from France just two years ago, Julien has used his fashion expertise to design a collection based on vintage attitude and rock and roll style.

In 2002, frustrated with the lack of understanding coming from their shoe sponsors, a group of high profile musicians and their equally discouraged friends decided to join forces and create their own means to fulfill their passion for footwear. So with the help of Jon Humphrey, a prior concert promoter and Vice President of Adio Footwear, and Tom DeLonge, formerly of the band Blink-182, MACBETH emerged on the coast of San Diego. Incorporating the ideas of over 30 bands who tour the world, MACBETH was born out of the vision to create a footwear brand built on the artistry and diversity of music. MACBETH believes in creating products that contain the same energy and emotion as music, and as a result, each collection is created with the same focus, intensity and detail as writing a song.

By using only the finest materials that require superior design and construction, the MACBETH product line consists of men’s and women’s footwear and apparel. In addition to their already popular men’s and women’s footwear lines, MACBETH has recently expanded the collection to include MACBETHUnited and MACBETHVegan. MACBETHUnited is a casual, sophisticated product line that fills the role of the “dressy” sneaker, while MACBETHVegan was created to satisfy the desires of many artists who are sensitive to the industrial use of animal products. To compliment the footwear, MACBETH has created a limited collection of t-shirts, sweatshirts, track jackets and hats that further illustrate many of the brands diverse graphics and unique artwork.

Nike and Apple® will officially bring together the worlds of sport and music with the retail launch of the Nike + iPod Sport Kit tomorrow. The Nike + iPod Sport Kit is the first product developed through the partnership that was announced by Nike and Apple in New York on May 26, 2006.

“This is the first result,” Nike President and CEO Mark Parker said of the new relationship at the May 23rd announcement, “and Nike + iPod will change the way people run. Nike + iPod creates a better running experience. We see many more such Nike+ innovations in the future.”

In the ever increasing world of predictable fashion collaborations it’s refreshing to see something weird and wild from time to time. The Wood Wood and Fred Perry collaboration is a great case in point. The collaboration was unpredictable and the results are rumoured to be weird and wild as you like. In stores on the 01st August, they’re definitely worth a butchers!