The inevitable consequence of the Scandinavian denim invasion is that some bright spark would synergise, some might suggest exploit, Nordic Mythology. So how’s this for starters, a denim brand called Odyn! The designer is Emmy Lauridsen, a Danish designer who’s modeled the line after Nordic mythological characters, “Odyn” being the god of wisdom and poetry. Each jean style name comes from a character from Nordic mythology which is further described on the silk printed hand tags.