After winning their manmouth battle with Ralph Lauren to use their “horseman” trademark, Jordache are now looking to resurrect the original Jordache jeans that became a 1970’s fashion icon, Jordache Vintage is a new premium jeanswear line for men and women. Employing the same trademark horse head logo, embroidered back pocket stitching and sexy fit, the new Jordache jeans incorporate the best elements of the classic, but feature updated finishes and silhouettes using premium denims from Japan and Italy.
Jordache Vintage is being worn by A-list celebrities, including Rebecca Romijn, Cameron Diaz, Heidi Klum, Kate Beckinsale and Lindsay Lohan. The company is also creating customized limited edition jeans for each of the Best Actress nominees at the 2005 Oscar Awards. Reflecting its premium pricing, Jordache Vintage is available at select upscale retailers, including Bergdorf Goodman.
Jordache have also added what they hope will be a trump card by appointing Liz Hurley as their new model. Time will tell whether this old time classic has a place in the denim new age.