“McQ gives me the opportunity to further expand the younger, edgier, and rawer side of my aesthetic,” says the designer. “It’s a rebellious version of the mainline McQueen collection.”

The ‘McQ’ collections will include both men’s and women’s ready-to-wear and accessories and will be exclusively designed by Alexander McQueen. The new collections will allow Alexander McQueen’s internationally acclaimed design ethos to reach a much wider audience whilst complementing the brand’s existing highly successful main line collections of luxury ready-to-wear and accessories. The new label will be distributed worldwide in selected stores from June 2006.