45rpm, the Japanese specialist denim and fashion company, can trace its roots back to 1977/1978 when it was established in Tokyo. 45rpm has also spawned a long listed of impressive fraternal brands, including: R by 45rpm, Badou-R and ummii908.The 45rpm style is uber-urban with contrasting “high-society” accents. The overall paradox injects subtle and sophisticated style into this rich and individual brand. Definitely worth a closer look!