A joint men’s and women’s fashion show was held at the 798 SPACE, in the ART AREA, in Chaoyang District in Beijing.Around 500 guests including Chinese celebrities, Chinese architects, graphic designers and fashion editors enjoyed a drink at the venue before the show started, which was transformed into the same set as the Women’s S/S06 show in London.

Famous Chinese models, including Qu Ying, a famous actress and pop star in China, graced the catwalk and Paul received a standing ovation at the end. The venue turned into a party space after the show where most of the guests stayed and danced till late.

There are five Paul Smith Shops in China at present, Beijing , Shanghai, and Guangzhou, Nanjing and Taiyuan, three of these opened in early April 2006.