Nike premium White Label clothing collection offers clean and stylish sportswear for the fashion purist. Uncompromising silhouettes and sharp shapes. The collection includes Tees, Hoodies, Trackies and Sweats. White Label kudos is further enhanced by collaborations with artists such as Ben Drury, Kevin Lyons and Hitomi Yokoyama.

Dolce & Gabbana, the brand name of life, love and fashion partners Domencio Dolce and Stefano Gabbana, tells us the brand never changes radically but evolves intelligently from an unshakeable base. Recently, however, many fashion commentators have remarked on the truly radical collections emerging from the Dolce & Gabbana Fashion House. Of course, we all expect the very highest standards from D&G but the most recent collections have surpassed even those expectations and have attained a sublime level of style, craftsmanship and pure majesty not heard of until now.

The latest D&G denim-wear collection competes with anything on the market today. The quality of the denim, the attention to detail and the purist artistry all combine to create exceptional jeans and complimentary jackets and shirts. The D&G casual-wear demonstrates the same level of imagination and craftsmanship. Quite simply, the latest D&G collections are head and shoulders above their competition and are deserving of considerable recognition.

Steelo, created by the youthful and visionary designer, Matt Levine, has been attracting a great deal of star-quality attention of late. Usher, APL of Black Eyed Peas fame, DJ Jon Shaprio and Madonna’s Producer have all been clocked ripping the Steelo rags of the rails in high class fashion boutiques across the USA and Japan.

Apparently Steelo’s doesn’t want to the flood the market, rather be selective and place their garments in high-end boutiques. Another brand to watch over the coming seasons…

If you’re looking for serious fashion but don’t want to pay serious money Replay jeans could be the answer!

COLLECTION
The evolution of Replay jeans in the Summer will be linked primarily to different hand made details: labels with the logo on the back of the jeans are made with strass and beads giving a precius effect.Typical western embroidery are reinterpreted with colourful yarns and flowers. Multicoloured and irregular stitching and spur metal plates are used instead of rivets. Washings goes mainly from white to very light-medium indigo. The collection is comfort fit for both men and women.

HIGHLIGHTS
To reinforce the significance of the concept of a sophisticated denim, Replay match it with a classic items like the “chemise” reinterpreted in a typical Replay way. Shirts are made in very light and refined popeline fabric with modern details, in white and light blue colours.

“The Fred Perry and Comme des Garcons shirt introduce their new collection for spring summer.

Heritage Fred Perry products are once again the cornerstones of the collection. Silhouettes remain clean and simple; a classic knit v-neck sweater, tank top, tennis bomber jacket and the Fred Perry shirt are styled in red, navy and blue with contract tipping detail on both cuff and waistband. Fabrication is original with knitwear worked in acrylic and polo shirts in pique cotton. The result is a collection of full traditional references updated with unique Comme des Garcons twist.

The clever use of colour and washes is signature Comme des Garcons Shirt. The spring summer collaboration range introduces a number of different applications to the Fred Perry shirt. These include bleaching, abstract printing and overdying creating unique product in unique colourways.”

Clerk & Teller is a designer clothing brand reputedly established by an ex bank clerk and teller, named Bob Karbon and Copi Weave respectively. The overall theme and marketing of the brand is bound to make the purists smile.

On the plus side, Clerk & Teller garments deserve to be taken more seriously. Their collection, which includes casual linen jackets, bomber jackets, polo shirts, fine knits, jerseys and long-sleeve shirts, offers quality, freshness and exquisite attention to detail.

The Clerk & Teller marketing might be comical but their collection is deadly serious and definitely worth a butchers!

Visvim, the world famous footwear brand from Japan, takes a tentative step into the denim market. Visvim have introduced a capsule denim collection based on the archetypal Levi jeans, including Visvim Fluxus Denim Type 01 based on the 501 and features selvedge, coloured rivets, inner zip back pocket and button-fly. Also the Visvim Denim Fluxus Type 05 based on the slim fit 505 and offers, coloured rivets and inner zip back pocket. Zip fly, selvedge, and shrink-to-fit.

APC Clothing has all the essential style and charisma you’d expect from a brand which has its roots firmly established in French soil. The brand has a refreshingly unique spirit and a subtle flamboyancy which sparks excitement and soulful energy. Both the women’s and men’s collections have a “soho-boho” quality which literally exudes style and presences. The APC Jeans have established something of a cult following recently with a growing number of dedicated followers. APC is a brand that puts the spirit back into fashion.

Last year Levi Jeans proudly announced their intention to release what on the face of it was an awe-inspiring collection of premium denim displaying images from the iconic Andy Warhol collection including his depictions of Marilyn Monroe. The Silver Luck collection, inspired by Andy Warhol’s studio in the 60’s, named the Silver Factory after Warhol covered it in tin foil, is complimented with details such as silver threads in the denim, and buttons that display crosses and knives from Warhol’s paintings.

Despite the initial excitement surrounding this incredible venture, the collection appears not to have lived up to it’s expectation. Perhaps the collection was thwarted by unrealistic expectations or perhaps the premium prices discouraged loyal Levista’s from partaking; the official price range for Jeans is from $190 to $300 and tops $80 to $300.

Currently Warhol Factory X Levi’s® 501 LUX Jeans are reduced from $265.00 to $229.98 and Warhol Factory X Levi’s® Strummer Tapered Lux Jeans are reduced from $260.00 to $229.98. These discount prices represent comparatively good buys particularly when we consider these jeans are true premium denim and Americana in its purest possible form.

Take heart! Following our latest rant, it appears BBC Clothiing, including Tees Polos Sweats Jackets Jeans Shorts and BBC Accessories will be readily available in your local high-end fashion store this year. Kitmeout has been reliably informed that BBC distribution is on schedule – so all the Billionaire Boys Club desires will be fulfilled afterall!

“What is nuala? nuala is an acronym representing: Natural – Universal – Altruistic – Limitless – Authentic. Often defined as “meditation in motion”, nuala is the product of an organic partnership that reflects Christy Turlington’s passion for the ancient discipline of Yoga and PUMA’s commitment to create a superior mix of sport and lifestyle products.
 
Having studied comparative religion and philosophy at New York University, model turned entrepreneur Christy Turlington sought to merge her interest in eastern practices with her real-life experience in the fashion industry and create an elegant, concise, fashion collection to complement her busy work, travel, and exercise schedule.
 
The goal of nuala is to create a symbiosis between the outer and inner being, the individual and collective experience, using yoga as a metaphor to make this balance possible. At nuala, we believe that everything in life should serve more than one purpose. nuala is more than a line of yoga-inspired activewear; it is a building block for limitless living aimed at providing fashion-conscious, independant women comfort for everyday life. The line allows flexibility and transition, from technical yoga pieces to fashionable apparel one can live in. Celebrating women for their intuition, intelligence, and individuality, nuala bridges the spacious gap between one’s public and private life.”

éS Shoes, the x-treme sports uber brand, tells us World War III is just around the corner and it’s time to get our “Camo on”! To help us deal with the horror of World War III, eS have thoughtfully created an impressive range of camouflage clothing, including: the éS Guerilla and Lawton 2 caps, the Avalon crew shirt, the Slauson knit polo shirt, the Mainblock Fill and Deception t-shirts, the Sakai 2 shorts. Well, that surely makes us all feel a lot more positive about the prospect of World War III and nuclear annihilation! Thanks for this encouraging contribution to world peace éS.

Has Le Tigre’s latest marketing clash with the mighty croc gone too far? The image of a tiger mauling a croc has caused a significant amount of indignation and is perhaps a prime example of reverse marketing; scoring points through controversy rather than through quality and diligence.

Whatever your take on the image, the fact is Le Tigre needn’t resort to reverse marketing to make its point. Le Tigre is an exceptional brand in its own right and it’s perhaps time the brand stepped out of the crocs shadow and started to let its qualities shine of its own accord.

Le Tigre Shirts, Polos and Knits are up there with the best of them and providing they’re not bloodstained their destined to become a fashion classic.

“Team Airwalk’s Pro-Surfer Josh Mohr will compete in the 42nd Annual Easter Festival April 13-16 in Cocoa Beach, FL. Josh will be exhibiting his style and quality of surfing in front of huge crowds of spectators. Josh, show the East Coast how it’s done!

The Evolution of Boardsport Culture – Airwalk’s Fall 2006 Brand Campaign-Collective Licensing International (Collective) announces the launch of Airwalk’s Fall 2006 ad campaign, “Escape from New York.” Airwalk, founded in 1986, has always led the evolution of boardsport culture and fashion. Now the brand is once again headed into new territory by mashing together boardsport culture with the urban cool, youth style and international flair of New York City (NYC).  The hectic, concrete urban settings in and around NYC create a visually stunning contrast to the laid-back, casual, West-coast vibe of the Airwalk brand.  

In an effort to create a new standard of visual excellence, Collective partnered with Los Angeles-based photographer Michael Muller. Muller has worked extensively with some of the best known actors and musicians, in addition to shooting campaigns for brands like Dita, Nike and MTV and most recently the Academy Award® winning “Walk The Line” and the soon to be released “X3.” Airwalk’s professional athletes were used throughout the shoot to demonstrate the merging of youth culture and action sports with the intense heartbeat of a major metropolis.  The campaign was shot in several locations over three days.  Backdrops included the famed Autumn Bowl in Brooklyn, skateboarders hitching rides from taxi cabs in Times Square, surfers searching for waves on the Hudson River in a snowstorm and snowboarders trying to escape the concrete jungle of Manhattan on their way to nearby mountains. 

“Airwalk has always had brand equity, but the opportunity to illustrate the brand’s spirit through these evolving visual stories each season creates a powerful community and propels our consumers to wonder what’s next,” explained Jeffrey Buice, creative director for Collective Licensing International. “‘Escape from New York’ gives us the opportunity to showcase the boardsport culture in a more mature and fashionable manner, bringing the brand to new heights and propelling our global brand presence.”

The “Escape from New York” Airwalk campaign will hit stands in multiple action sport, lifestyle, music and fashion titles in support of the Fall 2006 season, beginning in June 2006.”

So when’s the greatly anticipated Billionaire Boys Club clothing range going to finally hit the high street in meaningful quantities. There’s been so much hype-and-burn surrounding Billionaire Boys Club for so long, fans are now starting to suffer from fatigue. Billionaire Boys Club has all the credentials to be an amazing success with Nigo, Mr Bape, and Pharrell Williams, Mr Cool, the guiding lights. That said, if mere mortals can’t buy the clothing it’ll remain nothing more than a mere fashion mirage.

Acne Jeans is a brand at the vanguard of the Viking fashion revolution. Acne Jeans has Pan-European respect for their uncompromising approach to innovation and individuality:

“Acne Jeans unites innovative jeans styles with a versatile wardrobe for men and women, ranging from basic cotton T-shirts, to tailored jackets to luxurious accessories and shoes. While every collection forms a concept, each piece can be worn separately and effortlessly be mixed with other brands. By designing simple, functional clothes Acne Jeans aims to create a modern framework for individuality.

As a part of the creative collective ACNE, the label started in 1997 when the company designed 100 pairs of jeans distributed to friends, family and clients. Soon, several stores and boutiques wanted to carry the line, much to do with the characteristic bright-red stitching on raw denim. From these humble beginnings Acne Jeans has developed into a renowned jeans.

The first ‘real’ collection was launched in 1998. Since then Acne Jeans’ Creative Director Jonny Johansson has worked with a strong design team to create a strong identity for the brand.

In 2003 the company opened their first Acne Jeans shop in PK.huset in central Stockholm. A second store opened in central Copenhagen in December 2004. The label is also represented through more than 200 retailers in Scandinavia, Germany, the Benelux countries, Italy, UK, US, Canada, Japan and Hong Kong. Among the well known stores that carry the collections are Colette in Paris, Harrods in London, Louis in Antwerp, Andreas Murkudis in Berlin, Jeffrey in New York, IT in Hong Kong and NK in Stockholm.”