Can someone finally put this to bed!! What is it Seven Jeans, Seven 7 Jeans or Seven for All Mankind Jeans? Are they three different companies and three different brands. What’s the official story?
This is the unofficial story plucked from the urban grapevine. Seven for All Mankind Jeans started producing extraordinarily innovative jeans in the USA under the banner Seven for All Mankind and made appropriate trademark arrangements in the USA. However, they neglected to make the same arrangements in Europe. This is where it starts to get messy but the saying goes an entrepreneur with an eye for an opportunity, when he saw the success of Seven for All Mankind Jeans in the USA, started to produce Seven Jeans in Europe since Seven for All Mankind failed to file a Trademark application in Europe.
Upon hearing about this development Seven for All Mankind started long and labourious legal proceedings against Seven Jeans for TM infringement. After much legal debate, it was decided that Seven Jeans in Europe should change their name to Seven 7 so to reduce the confusion with Seven for All Mankind jeans which was and is a far superior jean. So, that’s the story from the urban grapevine. Can anyone confirm or deny this. Does anyone have the definitive story?