Footballer Thomas Gravesen is new face of Kudo – Young Danish fashion design company Kudo is continuing its use of famous and extraordinary people as models for its clothing range; its English branding agency Large Design has just returned from a photo shoot in Spain with Real Madrid footballer Thomas Gravesen.

“As an advancing Danish retailer, using famous Danes as part of our marketing campaign helps us grow internationally while signalling our Danish roots,” explains Kudo’s managing director Troels Simonsen. “Our key market segment is males between 20-35 years of age, and it is important that we do our own thing and use unconventional models to show our positioning in Urban Tailoring, which is somewhere in between street wear and smart casual wear.  “Kudo is a young and dynamic brand, which must continue to surprise and create attention in a world of large multinational brands and our work with Thomas Gravesen does just that,” he says.

Kudo was established in 2000 and is retailed in more than 100 individual clothes shops in Denmark and another 150 shops internationally, in 15 different countries. Danish boxer Mads Larsen, footballer Mads Larsen and celebrity chef Nikolaj Kirk also feature in Kudo’s campaign. International customers count musician Jamie Cullum, Nicky Byrne of Westlife and Hollywood star, actress Scarlett Johansson.