Japanese JeansPrps is shorthand for ‘Purpose’ – the purpose of delivering the perfect denim product to the most discerning denim enthusiast. Street-style design from New York, an expert Japanese family-run mill and the softest organic African cotton all combine to forge the supplest fabric and most stylish product.

Time-tested classic denim, military, utilitarian and western pieces are the inspiration to create a collection transcending fads. And then given the characteristic Prps fingerprint – garments which are ‘bruised but never broken’.

Each jean is hand-finished into the most authentic vintage washes available. Every rivet placed, every button added shows immaculate attention to detail. From five different fly buttons to camouflage pocket bag linings, Prps assures that their denim collection is set apart from the rest.