Wrangler Autumn/Winter 2011 EU Campaign. Wrangler’s efforts to get a-la-mode are paying dividends as the legendary brand gains contemporary kudos with slick and innovative campaigning.
Shot by Boo George, the Wrangler EU Autumn/Winter 2011 campaign looks. Mr. George has done photography work for the likes of Louis Vuitton, Pringle, Giles Deacon, PRPS, Pollini and Liberty to name a few. The new collection continues with the Wrangler tradition. Casual, work ready gear that looks great in the field as it does on the streets.
Did you know, in 1946 Blue Bell starts to develop a jeans line for cowboys, hiring famous tailor Rodeo Ben. Blue Bell workers take part in a contest to give the jeans a brand name. The winning name is Wrangler, synonymous with the name for a working cowboy.
Wrangler and stunt people share a common history. Westerns were the original Action Movies and the first stunt people were rodeo riders – Wrangler’s earliest clientele. The new campaign reunites Wrangler, the original American adrenaline-fuelled denim brand, with stunt people — a breed of heroes who embody Wrangler’s message: We Are Animals.
Wrangler presents ‘Stunt’, the most action-packed, adrenaline-fuelled campaign yet in its exhilarating We Are Animals series.
‘Stunt’ features real life Hollywood stunt people performing truly fearsome stunts. The danger, the explosions and the sheer daredevilry are captured in stunning images by the outstanding US-based photographer Cass Bird, and crew.
Shot on the ‘New York’ streets of the legendary Paramount Studios in Los Angeles (a set used by Indiana Jones, Spiderman and The Godfather), the ‘Stunt’ campaign pushes Wrangler’s thrill-loving brand persona to the max, and tests the limits of what is possible in advertising.
The extraordinary images will launch across style magazines and European billboards in March 2011.