This week’s brand in focus is the mighty VisVim. Take a butchers:

The director Hiroki Nakamura Established Cubism and VISVIM Launched in 2000. He is a tough person HAS and the Japanese traditional craftman spirit. His sneakers are Sticked to the natural material and Their functionality and comfort are valued all over the world.Even Colette, the famous retail shop in Paris, deals in VISVIM sneakers. From 2010, Hiroki started to work as a designer or MONCLER, too.

What does Visvim mean? Is their a story behind the name?

I wanted it to have a brand with no meaning and wanted to make up my own name. I started researching and eventually started looking into the the latin dictionary to find inspiration. I liked V-lettered logos so I looked through the “V” section of the dictionary. I found “vis”, then I found “vim” and visually I liked how they looked together. The word “Vis” does have a kind of positive meaning around the idea of force and
energy;things coming together.