Browsing Tag

Timberland Boots

Timberland Boots x Ringo Starr

It’s a shame they don’t completely get it and are using leather but at least they’re on the right track:

Ringo, Peace & Love

Timberland Boots x Ringo Starr

“You love boots–that’s why you’re here. And since you’re an innately good and noble person, you probably love helping great causes, too. Lastly, we know you love Ringo. Because hey, who doesn’t?

Well, now you can roll ‘em all up into one giant act of Internet-browsing, mouse-clicking glory. Because beginning December 1, 2011 at 9:00 pm EST, you’ll have a chance to bid on a pair of limited-edition Timberland® Earthkeepers® Bionic® Canvas boots featuring artwork created by the one-and-only Ringo Starr himself.

And the best part (besides the boots) is that 100% of the proceeds* go to WaterAid, an international organization improving access to safe water, hygiene and sanitation in the world’s poorest communities.

We call it Canvas that Cares, and we’re kicking off the program with a real-life, honest to goodness Beatle (we can’t believe it either). And we want you to get in on it. So click here to find out more about this once-in-a-lifetime opportunity.You love boots–that’s why you’re here. And since you’re an innately good and noble person, you probably love helping great causes, too. Lastly, we know you love Ringo. Because hey, who doesn’t?

Well, now you can roll ‘em all up into one giant act of Internet-browsing, mouse-clicking glory. Because beginning December 1, 2011 at 9:00 pm EST, you’ll have a chance to bid on a pair of limited-edition Timberland® Earthkeepers® Bionic® Canvas boots featuring artwork created by the one-and-only Ringo Starr himself.

And the best part (besides the boots) is that 100% of the proceeds* go to WaterAid, an international organization improving access to safe water, hygiene and sanitation in the world’s poorest communities.

We call it Canvas that Cares, and we’re kicking off the program with a real-life, honest to goodness Beatle (we can’t believe it either). And we want you to get in on it. So click here to find out more about this once-in-a-lifetime opportunity.”

Timberland Mountain Athletics line and pinnacle-green Earthkeepers

Timberland Mountain Athletics line and pinnacle-green Earthkeepers

To get in front of the young, city-dwelling customer—the target for its Timberland Mountain Athletics line and pinnacle-green Earthkeepers styles—Timberland is incorporating mobile media, TV, online and out-of-doors applications for fall.

On the mobile front, the brand partnered with PR firm Mullen’s Mediahub and Ansible Mobile to create an application called “Expedition Timberland” that features both the TMA and Earthkeepers lines while giving guides to hiking trails, walks and other outdoor activities in New York, L.A., Chicago, Boston, Denver and Minneapolis. The iPhone version of Expedition Timberland is available now, and a Blackberry version will launch on Sept. 21.

On the television front, a new spot called “Bait,” promoting TMA, will begin airing in the U.K., Italy and stateside (focusing on the Denver, Boston and Minneapolis markets) this month. The campaign will be supported online, with sponsorships on Hulu and customizable Pandora radio stations, and externally, using guerrilla marketing techniques in select locales.

Jim Davey, VP of Global Marketing for Timberland, said in a release, “This combination of social and digital media, combined with innovative advertising and public relations, creates a meaningful conversation with our young consumers and demonstrates Timberland’s commitment to integrated marketing around the world.”