To celebrate our Tenue de Nimes collaboration with William Krol’s Tender Co. they decided to invite Krol to their denim store in Amsterdam. William was kind enough to tell us everything about his lovely brand and the story behind his ‘Tender’ concept. The video could have lasted for hours. The British denim professor, who learned the basics at Evisu in Japan, is literally a living denim encyclopedia. They at Tenue de Nîmes believe his brand, and more importantly, his products personify a refreshing, contemporary view on heritage denim. Tender Co. stepped away from traditional 5-pocket vintage denim. And although every single jean somehow reminds us of early 1900’s denim his signature is unique, refreshing and unlike any denim product they have ever seen. Enjoy the show.
Tenue de Nimes
Tenue de Nîmes is launching a collection of special, hand-dyed, natural indigo, customized Converse Chuck Taylor All Star shoes that will be released during Amsterdam Fashion Week this summer. On July 15th Tenue de Nîmes will host a ‘Down-Town’ event in their Amsterdam-based store to celebrate the release of this limited edition shoe.
The Chuck Taylor All Star serves as a perfect muse for Tenue de Nîmes. With deep roots in style and culture, both the Chuck Taylor All Star shoe and indigo denim have led somewhat parallel lives. The Chuck Taylor All Star shoe and a pair of jeans have long been a staple of youth culture and music and have served as a symbol of independence for decades. Fittingly, Tenue de Nîmes asked the legendary denim experts, the Manabe family from Okoyama in Japan, owners of the Momotaro brand and Rampuya dyeing factory, if they would be able to indigo-dye a limited amount of 50 pairs.
Mr. Manabe agreed, and kindly provided us with 50 pairs of stunning hand- numbered shoes, dyed in natural indigo. Because of the irregular composition of natural indigo, the shoes all have a different signature. Each shoe is unique thanks to the traditional craft of hand-dyeing and the use of natural ingredients throughout the process. Every shoe is decorated with a Tenue de Nîmes cross on the inner sole. The shoes are sold in a Ramupya natural cotton bag and are exclusively sold at Tenue de Nîmes in Amsterdam for €89,90. During the event on July 15th 2011 Tenue de Nîmes will officially present the limited collection of indigo Chuck Taylor All Star shoes along with an exhibit on the Japan-based dyeing process.