As part of a greater effort from New Balance to adopt more sustainable practices, newSKY represents an approach towards utilizing recycled materials to create footwear.
The upper of newSKY is made entirely from Eco-fi; a high-quality polyester manufactured from 95% PET plastic bottles. Bottles are chopped into flakes, heated, and molded into fiber, creating a strong, versatile fabric. It takes only about 12 bottles to produce one pound of fiber and only about 8 bottles to create an average pair of newSKY shoes. In addition to the environmental benefits of reusing plastic bottles, it’s Eco-fi’s technical qualities that make it an exceptional textile for footwear.
According to a report by Textile Exchange (formerly Organic Exchange) re-leased today, neither the recession nor unstable economies put a damper on the fast-growing organic textiles industry which grew 20 percent to an estimated $5.16 billion in 2010.
According to the results of TE surveys and interviews used to develop the 2010 Global Market Report on Sustainable Textiles, the Top Ten organic cotton-using brands and retailers globally last year were: H&M (Sweden), C&A (Belgium), Nike, Inc. (Oregon, USA), Inditex (Zara) (Spain), adidas (Germany), Greensource (Washington, USA), Anvil (New York, USA), Target (Minnesota, USA), Disney Consumer Products (California, USA) and Otto Group (Germany).
“Consumers continue to be committed to supporting the use of organic cotton and other sustainable fibers, while brands and retailers continue to make their product lines more sustainable by continuing to increase their use of such fibers and safer, more innovative manufacturing processes,” said LaRhea Pepper, Textile Exchange managing director.
The Guardian reports: “Luxury and sustainability are two words you may not particularly expect to find in the same sentence. You may even think they are antithetical concepts.” But this is just what innovative NOHARM brand has been doing for the past 6 years.
Looks like the traditional old brands are starting to get the message. Earlier this year PPR — the owner of a string of luxury brands including Gucci – set out a major new sustainability strategy called PPR HOME. Its CEO, François-Henri Pinault, said: “My deep conviction that sustainability creates value is part of my strategic vision for PPR. Sustainability can – and must – give rise to new, highly ambitious business models and become a lever of competitiveness for our brands.”
NOHARM has just released news on 3 new men’s footwear styles:
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To raise awareness about fashion and sustainability, Fashion Fusion Expo 2010 is hosting an event on 12-13th March to show that sustainable fashion can still be stylish. The event will feature sustainable designers including Ethical, African, Caribbean, Asian Oriental and European clothing, shoes and accessories. Fashion Fusion aims to attract more than 6000 visitors.
Expo 2010 will present new talent, and showcase a high pro?le list of UK designers appealing to media, consumers, celebrities and stylists. To raise as much awareness as possible, Fashion Fusion teamed up with companies including Ethical Fashion Forum, London College of Fashion, Centre for Sustainable Fashion, Fair Trade, Pesticide Action, and Eco Design.