Boss Orange has revealed a campaign featuring its brand ambassadors Sienna Miller and Orlando Bloom, to promote a charity their support of Unicef to aid the development of schools in Madagascar.
Bruno Maes, Unicef Madagascar resident representative, said: “At Unicef, we believe that a good start in life is the basis for securing the rights of children.”
“Very often children are not given that chance – only 7% of children aged three to seven years old in Madagascar attend preschool and half of six-year-olds cannot correctly say their name or age, meaning they are not prepared for primary schooling.”
“This support from Boss Orange will improve the chances of approximately 60,000 children to access early childhood education, and equip them for life.”
Four years after she beat breast cancer, Kylie Minogue is raising awareness of the disease in a stunning new campaign.
The 41-year-old strips off and wears nothing but a smile and silk sheet with the Fashion Targets Breast Cancer logo across in a striking image taken by acclaimed photographer Mario Testino.
Joining Minogue in the revealing new campaign, which kicks off today, is pregnant supermodel Claudia Schiffer and actress Sienna Miller.
Minogue’s involvement in the campaign comes nearly five years after she was diagnosed with the disease in May 2005.
After a year of treatment, which involved a partial mastectomy to remove a malignant tumour, followed by eight months of radiotherapy and chemotherapy, the pop star was given the all clear in 2006 and was able to resume her Showgirl tour in November 2006.
She said: ‘It means so much to me to be part of this year’s campaign for Fashion Targets Breast Cancer.
‘I wholeheartedly support their efforts to raise funds for the vital work undertaken by Breakthrough Breast Cancer.’
Twenty8Twelve, the brand designed by Hollywood actress Sienna Miller and sister Savannah will make their London Fashion Week debut next month and show their Autumn Winter 09 collection. The brand, which is backed by Pepe Jeans owner Carlos Ortega, has secured a prime-time slot. The line is provisionally scheduled to close the third day (February 22) after shows from Christopher Kane, Richard Nicoll and Danielle Scutt.
In a joint statement, Sienna, 27, and Savannah, 30, said: “Twenty8Twelve is now in its fifth season and we just felt it was ready to be taken to the next level.”
Sienna and Savannah were approached by retail entrepreneur Ortega in 2006, with the idea to develop a designer diffusion level brand. The pair opened their first west London store in August 2007 and recently opened another in the designer section of the new Westfield shopping centre.
Twenty8Twelve, the nascent fashion brand started by British actress Sienna Miller with her sister Savannah, will be having a private launch party at the Londsdale pub in Westbourne Grove on Thursday, September 30th. The name Twenty8Twelve is based on the date of births of the two sisters. Twenty8Twelve is backed by Pepe Jeans owner Carlos Ortega. Twenty8Twelve will feature denim, knitwear, tailored jackets, dresses and outerware.