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Roberto Cavalli

Fashion personas a dated phenomenon?

Are fashion personas a dated phenomenon, Girogio Armani, Roberto Cavalli, Paul Smith, Vivienne Westwood, Yohji Yamamoto and so on… ? Has society move beyond worshipping the cult of the personality and up to a more profound level where style is held in higher regard than the hype generated around a single personality. Maybe the question is even, has the Internet helped fashion evolve from a monarchy (cult of personality) to a democracy?

Roberto Cavalli 40th Anniversary Logo

Roberto Cavalli 40th Anniversary Logo

fter successfully unveiling his Spring / Summer 2011 menswear collection, Roberto Cavalli announced the launch of the logo that celebrates the 40 years of the Maison.

The corporate logo has been transformed and evolved for the 40th Anniversary of the House of Cavalli. It is the graphic interpretation of 40 years of fashion, and an emblem of the Cavalli style and spirit.

The heraldic RC logo is set inside the number zero, which represents perfection. The digits making up the symbol create another emblem, rich in meaning for Roberto Cavalli – that of Venus, who in mythology represents Aphrodite, goddess of beauty and love.

She celebrates Roberto Cavalli’s love of women and all the passion that this designer has dedicated to them in 40 years, enhancing their femininity and sensuality.

Roberto Cavalli sued by Ittierre

Roberto Cavalli sued by IttierreDuring economic down-turns the only people to benefit are lawyers and bankers, so they say:

“Last week, Roberto Cavalli canceled his Just Cavalli runway show and staged an intimate presentation of just twenty outfits in his showroom. He said the production quality of the other half of the collection was sub-par, citing dissatisfaction with Ittierre, the licensing company that produces Just Cavalli and which went into bankruptcy last month. He nearly cried discussing the fate of his younger line and said he wasn’t sure if the fall 2009 collection would even be produced. Well, Ittierre is sick of his whining and trash-talking, so they’re suing him! They said Cavalli’s decision to cancel his show last week was “unilateral” and “unjustified with serious prejudice to Ittierre’s image.” Going bankrupt is bad enough — you don’t need a famous person telling every newspaper in the world you suck.

Cavalli isn’t worried about the lawsuit. He called the proceedings “just a political matter,” and continued trash-talking Ittierre, kind of making them out to be like that ex you just dumped but who refuses to accept it and calls you all the time, anyway. WWD reports: “My contract with Ittierre expires in two seasons so I practically already have a foot outside. As far as I am concerned, [the contract] has expired,” Cavalli said on the sidelines of his Roberto Cavalli runway show. “I don’t understand their point of view.”

Allow us to explain, Roberto! The stakes are high for Ittierre, which also operate licenses for Gianfranco Ferré, C’N’C Costume National, and John Galliano. Those shows will go on as planned, but in this uncertain time the company doesn’t want to lose any more contracts, especially since Just Cavalli — its most profitable license — is as good as finished.

Cavalli said he tried to end his contract “some months ago,” since Ittierre didn’t pay him the $25.3 million owed in royalties. Other licensing companies are eager to snatch up the Just Cavalli contract.”

Roberto Cavalli to John Galliano

Roberto Cavalli to John GallianoThe famous Ittierre is knocked-out!

IT Holding SpA, owner of the Gianfranco Ferre fashion label, said Ittierre SpA, its main production and licensing unit, will file for bankruptcy protection after failing to find adequate funding.

The bankruptcy order may be extended to the whole company, the Milan-based clothing maker said today in a statement to the Italian exchange.

The company said last week it was in arrears in paying royalties to the designers Ittierre makes and sells luxury goods for, including Roberto Cavalli and John Galliano.

“The board ascertained the absence of the conditions necessary to continue its operations in a regular course of business,” IT Holding said in the statement, citing a lack of financial resources and the unwillingness of its licensors to alter their agreements.

Roberto Cavalli Credit Card

‘Roberto Cavalli Credit CardWhat is a brand to do in a recession? Simple! Create a brand credit card and that’s just what our favourite exotic fur and skin trader, Roberto Cavalli has done. Roberto, who has a reputation for being the Mr Crabs of the fashion world, will be offering the “Cavalli Card” March 1, with application forms at www.robertocavallicard.com and in all Roberto Cavalli boutiques worldwide.

“I love to immerse myself in new projects — they stimulate my creativity,” the designer stated, as be rubbed his hands together in a sinister fashion

The card, with iridescent colors similar to the designer’s yacht, is created in collaboration with Berlin-based Corpcom, a subsidiary of TRIUM Group, which creates new card programs. The Cavalli Card will entitle cardholders to a number of benefits, ranging from dedicated VIP services at all Cavalli boutiques and access to special sales to invitations to events, fashion shows and trunk shows.

Roberto Cavalli + Kate Moss & Pete Doherty

Roberto Cavalli + Kate Moss & Pete Doherty Kate Moss and rocker boyfriend Pete Doherty are to star in Roberto Cavalli’s A/W 2007-8 campaign together.  Although, Moss was initially scheduled for the campaign on her own, Cavalli quickly decided to use Doherty when the latter accompanied his girlfriend to the shoot.

“They are both iconic,” Cavalli said about the decision. “Free spirits with a strong personality. Stylish, contemporary and a very intense couple.” The media interest generated by the move will undoubtedly stand Cavalli in good stead.

In one of the ads, Moss is featured wearing a Cleopatra-style gold-accented gown, while Doherty is cast as a young Marlon Brando modelling the brand’s menswear line. The campaign was shot in Ibiza last month by Mert Alas and Marcus Piggot.