PUMA is following the NOHARM lead further by producing clothes and trainers that are compostable. PUMA’s CEO Franz Koch told the German business magazine Wirtschaftswoche:
“We are confident that in the near future we will be able to bring the first shoes, T-shirts and bags, that are either compostable or recyclable, to the market. It follows two circuits, the technical and the biological: I can use old shoes to make new ones or something completely different, such as car tyres. In the biological cycle, I can make shoes and shirts that are compostable so I can shred them and bury them in the back garden. We are working on products that meet these two criteria.”