PUMA is following the NOHARM lead further by producing clothes and trainers that are compostable. PUMA’s CEO Franz Koch told the German business magazine Wirtschaftswoche:
“We are confident that in the near future we will be able to bring the first shoes, T-shirts and bags, that are either compostable or recyclable, to the market. It follows two circuits, the technical and the biological: I can use old shoes to make new ones or something completely different, such as car tyres. In the biological cycle, I can make shoes and shirts that are compostable so I can shred them and bury them in the back garden. We are working on products that meet these two criteria.”
PUMA introduces PUMAGILITY but know this is not your average trainer. It’s reinforced with a stable design that doesn’t compromise on comfort and flex. How’d we do it? We used super lightweight foam shapes that compress on impact (ahem, flexibility aplenty) and widen the base (cue maximum stability). We even threw in a few flex grooves for enhanced, smooth side-to-side movement while training. Put it all together and you get a shoe that not only moves with you, it moves for you—now get going. In PUMA’s new commercial to launch PUMAGILITY, we get a glimpse of a young runner’s journey through the city with his new PUMAGILITY shoes, demonstrating how he gets moving. PUMAGILITY offers stability and flexibility for all your cross training needs.
Here we get a butchers at a Puma Profile on Sergio ‘Kun’ Aguero:
“Argentina and Manchester City star Sergio ‘Kun’ Agüero has been a revelation wherever he has played; winning plaudits, matches and the hearts of fans all over the world!
It seems young Sergio, affectionately known as ‘Kun’ was destined for great things, having made his professional debut for Independiente at the tender age of 15 years and 35 days old; making him the youngest player EVER to appear in Argentine First Division. Not only that, ‘Kun’ broke the record established by the legendary Diego Maradona, who is not only the father of Argentinean football, but also happens to be his father-in-law too!
Sergio lived up to his promise to become one of the hottest properties in football after bagging an astonishing 23 goals in just over 50 games, with Athletico Madrid eventually winning the race for his signature in a record-breaking transfer. ‘Kun’ who is equally happy playing as a forward or dropping a bit deeper didn’t take long to find his feet in La Liga and was soon firing his side into the Champions League for the time in more than a decade!
It was his virtuoso performances in Spain over a five year period that led to big-spending Manchester City to declare an interest in signing the Argentine superstar and this summer ‘Kun’ made the move to the Premiership for a reported £35 million! Sergio’s agility, pace and strength make him perfectly suited to the best league in the world and ‘Kun’ looks to be settling in incredibly well having bagged seven goals in four Premiership appearances!”
We’re big fans of Puma here at Kitmeout and always looking to grab a butchers at their latest exploits. Here we go with the PUMA x Mihara AW11′ Collection
Mihara bends and stretches the limits of design by stepping even further into its brave world of boundless imagination. This season, the collection explores the more playful side of geometry—shapes and formulas that are near whimsical in their faultlessness. Footwear is harnessed with all over straps (akin to a multi-colored rubber band ball) and bolder-than-bold color combinations. Textured polka dots jut from soft leathers, as materials turn signature silhouettes into play things, and atypical forms and functions are paired to produce a whole that’s grounded in logic but geared to dodge reason and pass expectation.
Puma x HANON VIP guests arrived at Callooh Callay EC2 for an exclusive whisky tasting prior to launch for the much awaited Dallas collaboration.
Guests were welcomed with a whisky based punch as they entered the venue through a Narnia type wardrobe door. The shoes were lit up in individual display cabinets accompanied by their argyle scarves. The much anticipated whisky casket shoe boxes were on display with etched whisky glasses and beer mats for guests to take away as a momento of the event in their Puma x HANON branded canvas bags. All were welcome to enjoy the VIP whisky tasting area to see the shoes frozen in ice on the bar top.
German sporting goods maker Puma (PUMG.DE) said it would bring criminal charges against its partners in a Greek joint venture after discovering a swindle that could cost it as much as 130 million euros ($181 million).
Puma said on Monday it suspected that its “Greek joint venture partner, along with members of the Greek local management, has committed a series of criminal acts” based on the preliminary findings of an audit.
“This is about systematic evasion and embezzlement,” Puma Chief Executive Jochen Zeitz told Reuters in an interview.
He said it was not yet clear how much Puma would seek in damages from its partners, brothers Georgious Glou and Antonius Glou, who own 15 percent each of the Puma Hellas venture.
Officials at Glou, a non-listed Greek clothing retailer, declined to comment. The two brothers did not immediately return a phone call to their office seeking comment.
Greece is one of Puma’s 10 biggest European markets, with annual sales in the tens of millions of euros.
“In the long term, Greece is an important market for us,” Zeitz said, but added that Puma would shrink its Greek business — under new management — to reflect tough economic conditions in the southeastern European country.
Yves Saint Laurent has joined forces with sister company Puma to create a high-top sneaker melding Stefano Pilati’s design prowess and the activewear firm’s technical expertise. The men’s style, available in black leather or gray suede, just arrived in YSL boutiques, however, in the U.S. it will be sold exclusively on the brand’s e-commerce site. Puma has already collaborated with other Gucci Group brands, including Sergio Rossi and Alexander McQueen. Source: WWD
PUMA x STREB dance company. Prepare to be amazed by the physical phenomenon that is STREB, the dance company featured in PUMAâ€™s Spring/Summer Sportslifestyle campaign. The founder and legendary choreographer, Elizabeth Streb, coins the studioâ€™s unusual technique â€œPopAction.â€ This untraditional art form draws upon things like dance, extreme sports, boxing, the circus, and Hollywood stunt work. As if this wasnâ€™t enough, STREB also uses daring and strict precision to display the effects of â€˜pure movement.â€™
Tucked away behind the main screen on PUMAâ€™s homepage, you will find your backstage pass to a STREB performance where PUMA gear gets put to the ultimate test. STREB dancers found PUMA footwear and apparel to be the perfect fit in complimenting their â€œPopActionâ€ style of dance. Together with PUMA, STREB combines unique movements and bold colors to create a futuristic feel.
Check out the Alexander McQueen Puma Spring 2008 footwear collection and the Alexander McQueen Bones Installation, inspired by the skeletal structure and the backbone. PUMA BLACK STORE shopping event and Alexander McQueen BONES installation Saturday March 29thÂ 1pm-5pm
Following the explosion in Sports-Fashion collaborations a number of designers are now asking the question will these collaborations with corporate sportswear giants have a long-term detrimental impact on their credability as serious designers. Plainly the designer brings his or her credability to the table and in return the big corporate sports brand brings a lorry load of cash which on the face of itÂ seems a fair trade-off. Then again, if you sell your soul to the devil there’s no buying it back. Perhaps one of the most interesting Sports-Fashion collaborations is the PUMA McQueen. Here’s their blurb:
“Unexpected and unique, Alexander McQueen PUMA defines a new provacative horizon in Sport-Fashion. Founded on the union of tradition and technology, the collection juxtaposes influences, delivering a visually contemporary line that is conceptually sophisticated and intricately crafted. The collections inspiration is derived from human anatomy, specifically the human foot, with specific references to the tendon structures, vien formations and toe print. For Autumn/Winter 2007, the study of anatomy continues through the exploration of body scanning and x-ray techniques.”
Puma Trainers to cross the German/French border? PPR announced that it has taken a 27% stake in German sportswear retailer Puma. The French luxury goods group confirmed that it planned to take over the rest of the company for â‚¬5.3 billion. With the sale of their stake to PPR, siblings Gunther and Daniela Herz, until now Puma’s largest shareholders, have relinquished all control of Puma.
â€œThe Puma Board of Management unanimously believes that PPR’s engagement is in the best interests of the company and that the announced offer price per share of â‚¬330 for the voluntary public take-over offer is fair,â€ said Jochen Zeitz, chairman and chief executive of Puma. â€œGoing forward Puma can utilize PPR’s premium segment design and sourcing expertise, contributing to the further improvement of Puma’s product offering. Additionally, PPR’s experience in worldwide retail, wholesale and multi-brand management will provide valuable support to Puma’s brand expansion plans.â€