From Prada to Nada, a modern twist on Jane Austen’s Sense and Sensibility is a new romantic comedy starring Camilla Belle, Alexa Vega, Wilmer Valderrama, Kuno Becker and Academy Award nominee Adriana Barraza.
It’s a whimsical fish-out-of-water story of two spoiled sisters: Nora (Camilla Belle), a law student, and Mary (Alexa Vega), an undergrad party girl, living with their father in a luxurious mansion in Beverly Hills. Mary has become so “90210” she refuses to admit she is of Mexican decent. When dad suddenly passes away, their posh lives are turned upside down. They discover they have been left penniless and are forced to move into their estranged aunt Aurelia’s (Adriana Barraza) modest but lively home in the Latino-centric Boyle Heights neighborhood of East LA. They are terrified to leave their world of privilege; neither Nora nor Mary speak Spanish or have ever had to take on actual responsibility. The girls gradually adapt to their new environment; their BMW and Prius are traded for the public bus and a used car. As they embrace the culture that for so long they refused to accept, they both discover romance, the true meaning of family, and they learn that the life of PRADA actually means NADA without love, family and community.
Prada created an interesting animated lookbook entitled the Fall 2010 Fantasy Motionbook. Directed by James Lima and produced by Hi Production and Shiny New TV, in parts of the video real models are merged with animations transporting us to a new dimension.
Prada has become synonymous with high-end fashion and stellar quality, as it continues to roll out cutting-edge apparel for men and women. Originating as a leather-goods company, Prada is now one of the world’s most famous and profitable high-end clothing labels.
Prada became a household name in the 1990s. When Miuccia inherited the company, sales were at $400,000. By 2000, sales were estimated to be at $1.55 billion.
Prada is pleased to announce The Double Club, a Carsten Höller project by Fondazione Prada with the support of Guaranty Trust Bank, plc, Nigeria.
Located in London, in an old Victorian warehouse just beside the Angel tube station, The Double Club offers a unique approach to entertainment and hospitality, as well as creating a dialogue between Congolese and Western contemporary music, lifestyle, arts and design.
The Double Club is not only a vibrant new public space in London consisting of three spaces a bar, a restaurant and the dance club, but also an alliance of two cultures in real life that will facilitate the crosspollination without any attempt of fusion.
Friends of the Earth boycott Prada and vote for environmentally-friendly brands like NOHARM
Friends of the Earth claim a sign board at Prada’s flagship store in the central business district in Hong Kong was needlessly illuminated from dusk until dawn, the South China Morning Post reported.
The group’s activists in other cities found that Prada’s Beijing store was lit up until at least 4am, while stores in Singapore and Taipei showed more restraint but the signs were still illuminated until 2:30 am.
Hahn Chu, Friends of the Earth’s environmental affairs manager, said Prada showed “no taste at all in this unrestrained quest for brightness. The consequences are a waste of energy and an unnecessary emission of greenhouse gases. If Prada does not stop the light pollution, we will appeal to consumers to boycott it.”
Chu added that a letter has been sent to Prada asking the company to turn off the signs at a reasonable time.
He said: “We have also written to two Beijing-based green groups to ask them to follow up the issue there.”
A Prada spokeswoman said the company was considering its options for the Hong Kong shop. “The exterior lighting is part of our architecture design and we are reviewing options to reduce the lights,” she said.
There has been a loud outcry at the level of security at the recent unveiling of the Prada fall 2008 menswear collections in Milan. Apparently Prada are a prime target for PETA protests which was a contributing factor to Prada’s extreme security, which included forcing everyone to scan their invites, marked with a tribal digital thumbnail, as they were jostled through a bunch of beefy bounces. Welcome to the real world would have perhaps been an appropriate name for the highly hype show.
For years Prada Shoes where considered by many as the unrivalled elitist off-the-self footwear. Today, however, Prada Shoes has a serious rival – introducing DiSanto Shoes. DiSanto shoes are made in the same Montegranero region in Italy as Prada and have quietly established themselves asÂ the luxury shoe brand of the rich and famous.
DiSanto shoes are so comfortable they are reputedly worn by a long list of professional footballers who demand not just unrivalled comfort by style too. The DiSanto collection includes a radical Main line, innovative Sportiff line and revolutionary Driving Shoe line. All in all, DiSanto shoes are forecast to surpass their illustrious rival in the coming seasons. Watch this space, as they say.