Apparently the entire fashion world is talking about Gio-Goi? Vivienne Westwood cited the brand as an inspiration and it was voted best selling label by The Face magazine… Some major stars of fashion, music and media have been seen sporting the brand. Gio-Goi claim their current success is due to their rich history which is rooted in music and fashion. Apart from the well publicised collaboration with Pete Doherty and, to a lesser extent, The Babyshambles this summer, Gio-Gio has also been spotted on David Beckham, the raunchy Amy Winehouse, The Enemy, Liam Gallagher and a long list of other stars and wannabees. The brand claims it successful come-back will continue as it looks to develop star-studded style!
Kate Moss and rocker boyfriend Pete Doherty are to star in Roberto Cavalli’s A/W 2007-8 campaign together.Â Although, Moss was initially scheduled for the campaign on her own, Cavalli quickly decided to use Doherty when the latter accompanied his girlfriend to the shoot.
â€œThey are both iconic,â€ Cavalli said about the decision. â€œFree spirits with a strong personality. Stylish, contemporary and a very intense couple.â€ The media interest generated by the move will undoubtedly stand Cavalli in good stead.
In one of the ads, Moss is featured wearing a Cleopatra-style gold-accented gown, while Doherty is cast as a young Marlon Brando modelling the brand’s menswear line. The campaign was shot in Ibiza last month by Mert Alas and Marcus Piggot.