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Pepe Jeans

Alexa Chung for Pepe Jeans S/S 2010

Alexa Chung for Pepe Jeans S/S 2010Pepe Jeans’ decision to sign up IT girl, Alexa Chung, may have been greeted with indignation in some quarters. Nonetheless, Pepe Jeans have a reputation for unsurpassed advertising campaigns. Pepe Jeans spring summer 2010 advertising campaign will feature Alexa Chung and male models Tom Guinness and Boyd Holbrook. This is definitely a new direction for Pepe Jeans who in past advertising campaigns have opted for the more sizzling style of Sienna Miller, Kate Moss, Daria Werbowy, Natalia Vodianova, Ashton Kutcher and Cristiano Ronaldo. Let’s see if fortune favours the brave!

Pepe Jeans S/S09

Pepe jeans S/S09

Denim label Pepe Jeans is launching two exclusive denim styles for SS09. For men, Pepe Jeans created a versatile denim, which is washed and hand finished in Italy. The fit is slim/regular and is low waisted. Special details include printed shadow contrasts around the pockets and wide stitch detailing. This jean is made of a 10oz broken twill construction in a summer weight.

The Portobello style is especially designed for woman, and inspired by the 70s flared silhouette. The jean is low waisted and features a tight knee and super flared 24” hem. The woman style has pre-formed belt loops, patched pockets, and its fabric is a 10oz comfort stretch with a strong violet cast.

Pepe Jeans x Andy Warhol

Pepe Jeans x Andy WarholPepe Jeans CoLabs with Andy Warhol to launch their new collection. Pepe Jeans has acquired the European license through the Andy Warhol Foundation. Pepe Jeans reputedly wants to embrace the Andy Warhol’s sophisticated sense of design and they aspire to make their denim as collectible as the man’s art.

The collection will feature 250 men’s and women’s pieces inspired by Andy Warhol. The collection will be divided into a Pop and Factory collection. The Pop designs will have more of the repetitive prints as the Campbell’s Soup Cans and Marilyns, and Factory will feature the individual style of Andy Warhol’s studio members. The range will be available autumn 2008.