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Moschino follow NOHARM lead…

‘Moschino follow NOHARM lead...Moschino follow NOHARM lead…

The one-of-a-kind eco-friendly dress Moschino created for Barney New York FutureFashion’s installation is only on show for another few days. The peace-inspired garment was especially created for the department store’s Hippie Holiday window display.

Earth Pledge is a leading non-profit organization that provides sustainable solutions for businesses worldwide and their FutureFashion initiative celebrates environmentally conscious fashion by working with industry leaders to promote renewable, reusable and non-polluting materials and methods. This season’s collection is collaboration with top fashion designers to create environmentally friendly pieces incorporating the peace sign, to celebrate its 50th anniversary, while utilizing sustainable materials and techniques that reduce the environmental impact of manufacturing and production.

Moschino Creative Director, Rossella Jardini, designed a tank dress and fringed boa, both made of 100% organic cotton. The dress is embellished with eco-compatible polyester discs, embossed with peace signs. The eco-friendly designs coincide with a 60’s themed shopping event as part of the retailer’s Hippie Holiday windows, a portion of the proceeds is in aid of FutureFashion.

Rogan Jeans + soulful minimalism

‘Rogan Jeans + soulful minimalismRogan Gregory, the designer behind Rogan, as well as Loomstate and Edun, defines his new collection as “soulful minimalism.”

“It’s minimalism in the true sense of the word – stark and super simple,” he said in his New York showroom on Wednesday, Nov. 5, during a presentation of his Spring 2009 collection.

“Letting the shape speak for itself, letting the fabric speak for itself,” he said, as he defined his theory of “reductive design.” He’s also experimenting with the combination of two contradictory fabrics, figuring out how to make them work together in a minimal way, such as a heavier peacoat wool combined with a ribbed knit. “If you can pull it off, then its something that people really haven’t seen before,” he said.

“We don’t have the luxury from an economic or ecological standpoint to design whatever we feel like designing,” said Gregory. “We can’t just go out and get something exotic, what’s the point? We have to do something new.”

Prada Store NO + NOHARM Brand YES

‘Prada Store NO + NOHARM Brand YESFriends of the Earth boycott Prada and vote for environmentally-friendly brands like NOHARM

Friends of the Earth claim a sign board at Prada’s flagship store in the central business district in Hong Kong was needlessly illuminated from dusk until dawn, the South China Morning Post reported.

The group’s activists in other cities found that Prada’s Beijing store was lit up until at least 4am, while stores in Singapore and Taipei showed more restraint but the signs were still illuminated until 2:30 am.

Hahn Chu, Friends of the Earth’s environmental affairs manager, said Prada showed “no taste at all in this unrestrained quest for brightness. The consequences are a waste of energy and an unnecessary emission of greenhouse gases. If Prada does not stop the light pollution, we will appeal to consumers to boycott it.”

Chu added that a letter has been sent to Prada asking the company to turn off the signs at a reasonable time.

He said: “We have also written to two Beijing-based green groups to ask them to follow up the issue there.”

A Prada spokeswoman said the company was considering its options for the Hong Kong shop. “The exterior lighting is part of our architecture design and we are reviewing options to reduce the lights,” she said.

Oliver Sweeney Shoes follow NOHARM

Oliver Sweeney ShoesFollowing the lead of NOHARM footwear, Oliver Sweeney is going ethical and green. Luxury footwear and accessories label Oliver Sweeney, is gearing up to show its greener side by launching a shoe amnesty program. The initiative is set up in association with Green World Recycling in a bid to raise funds for the developing world. Oliver Sweeney is calling for customers to donate any brand of used shoes, which will then be re-sold to raise money for environmental and sustainable projects. Initially, the program will be held at the Oliver Sweeney standalone stores located in London and Leeds. With the shoe amnesty, the label aims to help reduce waste created by the current fashion throwaway culture and in return improve the livelihood of communities in Africa, South America and India.

Oliver Sweeney will act as a collection point for Green World Recycling that takes the donated shoes back to one of their 600 clothing banks. The shoes are then sold in the UK and Europe where money raised goes to under developed countries providing alternatives to current local environmental and social challenges. Projects include improving conditions in village schools, redeveloping irrigation systems and setting up agricultural training schemes.

Running alongside the shoe amnesty, Oliver Sweeney will be offering customers who donate any shoes a 10% discount off of the mainline collection.
Oliver Sweeney was born in Leicester in the heart of England, but left home while still in his mid-teens to seek a living in London.

The story of how he secured a job as a shop-boy in a grand old shoemakers in the heart of London’s West End has become part of the mythology of Oliver Sweeney.

But every bit of that story is absolutely true: Sweeney worked his way up from unpromising beginnings, learning every trick of the trade and the craft of creating quality shoes for men, as well as a good deal about the art of retailing.

This exceptional grounding has stood Oliver Sweeney in strong stead ever since – he has a technical understanding of the business of shoemaking unmatched by any other men’s shoe designer operating in the modern-day market. That’s also why his shoes have a superb fit – and why customers usually end up becoming customers for life.

When Oliver Sweeney finally launched his own label back in 1990, initially in a link-up with famous London department store: Harrods, he quickly established a reputation as a creator of ‘classic-with-a-twist’ shoes for the footwear cognoscenti.

Today he’s still that, but also a good deal more. While his collection still features plenty of those ‘classic-with-a-twist’ styles, it is no longer the core of his business. Sweeney has moved into the fashion arena in a major way – and is now one of the names setting the pace in modern footwear design.

In the year 2000 Oliver opened his own store in Middlesex Street in the City of London. A success in it’s own right leading to the birth of the new flagship store in the heart of London’s, fashionable, West End. The Kings Road store is a must-see for any fashion conscious visitor to London.

In the UK market, he is also one of the most successful British designers, with more than 120 stores stocking Oliver Sweeney shoes and accessories countrywide.

Sweeney has always been appreciated by the fashion press, right back to the early 90s when he was championed by Arena, then considered the most influential of Britain’s men’s style magazines. In those days, his best-selling shoe was the Storm Derby, an immaculately crafted, hard-wearing rubber-soled Derby which Arena staff took to wearing around town.

Oliver Sweeney’s impeccable pedigree has been recognised by many other companies over the years. In the 80s, he was head of design behind the historic McAfee name. Since the late 90s, he has worked with Marks & Spencer; Britain’s biggest clothing retailer and Clarks; the World’s No.1 shoe brand.

Oliver Sweeney shoes combine the creative energy of great British design with the consummate flair of Italian manufacturing prowess. The designer says he has found his spiritual home in Italy. “We use the best shoe factories in Italy”,” he says. “”That means the best factories in the world. The degree of expertise is unrivalled.”

Over the years, the designer has developed a growing celebrity following who love wearing his shoes. His celebrity customers span an incredibly mixed range, from Aussie Olympic gold medallist swimmer: Ian Thorpe to soccer star: David Beckham. The extensive list of customers also includes Brad Pitt, Michael Owen, Prince Naseem, Will Smith, Trevor Nelson, Noel Gallagher, Paul Weller, and many more.

The Company has also had great links with the sporting world:The England RugbyTeam, Scotland Rugby Team, BAR Honda F1 Racing. Oliver Sweeney is currently sponsoring The England Cricket Team.


Eco FashionWith the growing trend in eco-fashion comes much misleading marketing. The truth is there are a great many brands with true ecologicial credentials like NOHARM, Sugar Cane, Loomstate, Kohzo to name a few but there are also a great many other brands who are simply looking to make a buck off the latest trend. Venessa Lau shares some insightful thoughts:
When it comes to the green movement, Miguel Adrover knows exactly where he stands. And please don’t use the word trend. “It’s all about marketing now,” he said of the eco-craze blanketing the industry. “We need to distinguish between trend and real life.” At a Tuesday presentation of his debut collection for the Germany-based Hess Natur, Adrover noted that the company, for which he’s now creative director, has both “an ecological approach as well as a sociological one.” And indeed, the business uses many organic materials and belongs to the Grameen Foundation, an organization that’s a proponent of microcredit as a means of fighting poverty.

Evisu Jeans + Puma Evisu = Go Green

Evisu Jeans + Puma Evisu = Go Green There’s Green and there’s GREEN denim. Most of us think of Sugar Cane, Loomstate, Edun or a list of other Eco-friendly denim offerings when we think of GREEN jeans. Evisu, however, have opted to take it literally and offer a pair of green-hued jeans. To quote the guys: “In addition to ring spun denim with which Evisu has built a solid foundation to their denim assortment in Spring/Summers past, Evisu are now adding an exciting new colour to their offering. For this Spring/Summer, they launch a green shade that will literally make all your friends green with envy. The Evisu designers found the inspiration for this hue when looking through piles of vintage Japanese indigo, as well as kimonos and workwear, all fell in love with it.”

Loomstate Jeans + Stella McCartney Shoes = Barneys

Stella McCartney Shoes + Loomstate Jeans = Barneys Barney’s, the famous American fashion retailer, chooses a green course for the coming season. Barneys are reputedly starting with Loomstate and Stella McCartney with a view to expanding their eco-friendly product base. Despite their shift Barneys are at pains to mention they will in no way be compromising their high-fashion credentials as they move to the greener grass. “Customers have to have great fashion and great style,” said Gilhart, who has been beating the green drum at Barneys. “They’re not going to give that up. No way.” Looks like Barneys are set to lead the way – hats off to Barneys!

Levi’s Eco, Environmentally friendly Levi jeans

Levi's Eco, Environmentally friendly jeansLevi’s is set to launch a new line of environmentally friendly denim this November. “Levi’s Eco” will be made from 100% organic cotton and all external packaging will be made from organic fabric or recycled paper and printed with soy-based ink. The new line will be accesorized with a few subtle hints toward the ‘green’ image including an embroidered lower case “e” and naturally colored “Levi’s” tab.

A spokeswoman Levi’s Eco said: “When you wear them, you can honestly say that you are making a small contribution to a better world.” You Nguyen, Levi’s senior vice president added: “There is clearly a trend towards organic and environmentally responsible products. With Levi’s eco jeans, we are reaching out to fashion-conscious consumers interested in high-quality products that demand less from the environment.”

The dye does not use any chemicals but instead is made from a process involving natural indigo, potato starch, mimosa flower and Marseille soap. But it could also prove to be a profitable winner at a time when older jeans brands are seen as less trendy by today’s youngsters who associate them with their middle aged dads. Levi Strauss revenues around the world fell by one per cent in the second quarter of this year compared to the same period a year ago. Levi’s brand president Robert Hanson said: “As the inventor of jeans it is critical for us to continue to innovate with our products and within the category itself in order to drive positive change. Given our history as a leader in responsible manufacturing and business practices, this initiative is about quality and responsibility never going out of style. With Levi’s Eco, consumers who seek to minimize their personal impact on the environment can choose jeans that demand less from the environment without forfeiting the style or quality they’ve come to expect from the Levi’s brand.” Levi’s is hot on the heels of a growing demand of organic fashion, including Edun, Sugar Cane and Loomstate.

The jeans will be available in November 2006 exclusively at Levi’s U.S. stores with additional products to be introduced in spring 2007. The fall U.S. introduction is part of a global launch of products made with 100% organic cotton. In Europe, the Levi’s brand will offer certified organic denim versions of its most popular styles — the Levi’s(R) 506 Standard Fit Jean for guys and the Levi’s(R) 570 Straight Fit Jean for girls.

Mavi Jeans to Edun Jeans – Green is the New Black

Mavi Jeans to Edun Jeans - Green is the New BlackA growing number of top brands have added eco-subdivisions to their corporate structure. Leading brands like Edun – Mavi – Serfontaine – Loomstate – Levis – Armani – American Apparel – Nike – Camper and, of course, the pioneering Katherine Hamnett, have all taken the laudable step of introducing an element of compassion into their fashion.

The main thrust of this revolution is anything from fair-trade to environmentalism, from global-concern to disarmament. Fashion designers are beginning to realise their influence on the world’s youth can be used in a positive way for the betterment of humankind and the wider environment. Let us all hope this is not a passing fashion fade but a deeply entrenched re-evaluation of the onus on influential fashion brands to put as much emphasis on global and moral responsibility as on financial desire.

Love and respect goes to Edun – Mavi – Serfontaine – Loomstate – Levis – Armani – American Apparel – Nike – Camper and, above all, Katherine Hamnett!

Rogan Jeans + Rogan Clothing = One to Watch in 2007!

Rogan Jeans + Rogan Clothing = One to Watch in 2007!The Rogan volcano is starting to rumble. People are talking about the low-profile brand and an air of excitement and expectation is starting to build. Many top fashionistas will tell us that Rogan Jeans are currently some of the best available in the world and the whole Rogan Clothing line is “poetry in cut and cloth”!

To quote Rogan: “Using advanced construction and wash-processing techniques on time honored raw materials, Rogan creates clothing that combines elements of the past with the finishing technology of the future.”

Keep your eyes on the horizon the Rogan volcano is about to erupt!