Nike T90 Laser IV: The Strike Counter. Do you finish with Sneijder’s precision? Higuain’s power? Pato’s composure? Show the world your Perfect Strike. Add your goal to the T90 Strike Counter.
Here in this Undercover x Nike film we get to watch some running monks. Not exactly a new concept but still worth a butchers.
Following Greenpeace’s challenge to NIKE to clean up toxic river pollution in China, the sports-fashion goliath has picked on the picked up the gauntlet…
In support of the principles of prevention and precaution1, and in line with our overall commitment to water stewardship, NIKE, Inc.2 supports the goal of systemic change to achieve zero discharge of hazardous chemicals associated with supply chains and the lifecycles of products within one generation3 or less.
NIKE, Inc. is committed to the goal of zero discharge4 of hazardous chemicals5 by 2020.
To make this a reality, NIKE, Inc. will continue phasing out hazardous chemicals in our supply chain and we will accelerate the phase out of the highest priority6 hazardous chemicals. NIKE, Inc. will continue to work with brands, material suppliers, the broader chemical industry, NGOs and other stakeholders to achieve this goal. We will drive towards innovative solutions for transparency in chemical management disclosure.
We recognize the path to reaching this goal must be through innovation, the application of green chemistry7, and broad industry and regulatory collaboration and engagement. NIKE, Inc.’s commitment and investment towards this goal and the dedication to system change is unwavering.
We will work tirelessly to affect system change across the industry towards this goal. This commitment includes sustained investment in moving industry, government, science and technology to deliver on systemic change.
We commit to continue to share what we learn, our approaches and tools and work with others in finding new solutions and removing existing barriers, and to report progress towards comprehensive chemicals management.
Within eight weeks, NIKE, Inc. will announce its action plan for the goal of eliminating hazardous chemicals within our supply chain addressing transparency, chemical management, including how we will address the need for industry disclosure in line with right to know principles and a timeline for the elimination of the highest priority hazardous chemicals. Due to the highly complex and shared nature of supply chains, we invite others in our industry to co-create a broader action plan for the industry, as collaboration is critical to drive progress.
1 “The Precautionary Principle means that when (on the basis of available evidence) an activity may harm human health or the environment, a cautious approach should be taken in advance – even if the full extent of harm has not yet been fully established scientifically. It recognizes that such proof of harm may never be possible, at least until it is too late to avoid or reverse the damage done. The process of applying the Precautionary Principle must involve an examination of the full range of alternatives, including, where necessary, the development of sustainable alternatives where they do not already exist.”
2 NIKE, Inc. includes the Nike Brand, Cole Haan, Converse, Hurley, and Umbro.
3 One generation is generally regarded as 20-25 years. However, we intend to accelerate timelines for elimination and substitution through active engagement with material and chemical suppliers and green chemistry innovation.
4 Discharge means all release pathways from our supply chain (contract factories, material suppliers, and dyeing/finishing facilities).
5 Hazardous chemicals are identified through the evaluation of intrinsic hazards including persistence, bioaccumulation and toxic (PBT), very persistent and very bioaccumulative (vPvB), carcinogenic, mutagenic and toxic for reproduction (CMR), and endocrine disruptors (ED), or other properties of equivalent concern.
6 Our approach is to prioritize hazardous chemicals that pose the greatest risk to consumers, workers and the environment.
7 Green Chemistry is the design, development, and implementation of chemical products and processes to reduce or eliminate the use and generation of substances hazardous to human health and the environment. The principles of Green Chemistry such as proactive pollution prevention and the use of inherently safer chemistries are consistent with the intentions of the Precautionary Principle.
8 A partial list of Nike tools include: the Restricted Substances List (RSL), Green Chemistry Program, Sustainable Chemistry Guidance, H2O-Insight Water Tool, Materials Analysis Tool (MAT), and the Considered Index. A partial list of current collaboration partners includes: AFIRM, BSR, CEO Water Mandate, the Apparel Coalition, Green Chemistry Institute (GCI), Green Chemistry and Commerce Council (GC3) and the Sustainable Apparel Coalition.
9 Right to know is defined as practices that allow members of the public access to environmental information – in this case specifically about the uses and discharges of chemicals based on reported quantities of releases of hazardous chemicals to the environment, facility-by-facility, year-by-year.
Nike – Destroy To Create.
In celebration of Nike Sportswear’s latest icon, the Destroyer Jacket, and to launch the Destroyer City Jackets, a group of athletes, artist and musicians converged on London’s 1948 to witness and perform of creative destruction.
Here NSW unveils a full length version documentary showcasing the chosen few who took part in the project. The collaborators including professional cyclist Mark Cavendish, artist Jeweller Duffy, Ohio rapper STALLEY and Amsterdam based Design House I Have Pop among many others. Have a look below and see the destroyers in action.
Nike’s release of director Casey Neistat’s new short movie ‘Mind Games’. Written years ago when Casey first started running, this 2.5 minute short explores the mind games runners face and the ideas one focuses on while the body is giving it all.
His film was commissioned to be made while he trained in NYC for the New York Marathon this year, to help celebrate the Nike way of showing creativity through sport. Casey carried a small HD video camera with him on runs for 3 weeks to shoot the movie and the music was done by Jordan Galland, a good friend and long time collaborator of Casey’s.
Eddie Van Halen wants Nike to stop running with the devil.
Reps for the Van Halen rocker’s company, ELVH Inc., filed a cause of action for copyright infringement Friday in Los Angeles Federal District Court against Beaverton, Ore.-based Nike.
ELVH alleges that the design of certain Nike Dunk Low styles infringe on the copyright the company holds for the red-white-and-black-striped pattern Van Halen made famous on his “Frankenstein” guitar — and for which the musician has held the copyright since 2001.
Citing “irreparable harm and damage,” ELVH is asking for the impoundment and destruction of all the shoes in question, as well as all profits from the sale of the shoes and damages.
As previously reported by Footwear News, Van Halen released a line of men’s high- and low-top sneakers featuring the Frankenstein design earlier this spring though licensee New Jersey-based FEA Merchandising, a company specializing in recording-artist merchandise.
Lawyers for Van Halen said they had no comment beyond the filing, preferring, they said, “to try cases in court.”
In a statement provided to FN by a brand spokesperson, Nike said it was aware of the lawsuit but did not believe it to have merit. “Based on the information provided to us, we have not infringed on any rights held by Mr. Van Halen,” it said. “Nike’s Dunk shoe design is not substantially similar to any of the Van Halen designs, and Nike has not referenced the ‘Van Halen’ name or image as part of any marketing campaign or promotional material associated with the shoe.”