How pro-active should a big name brand be to ensure that their products are not made using unfair labour and abuse? A big question most brands would like swept under the proverbial carpet.
A Nike factory has agreed to pay $1m in unpaid overtime to Indonesian workers in a move that could force other suppliers of multinational companies to follow suit. Maybe there’s also an onus on us consumers to put our foot down and boycott brands that are abusing the working class?
“There are more than 100,000 factory workers in Serang, and those who are most prone to overwork are labourers for branded merchandise, since they have to achieve certain targets,” said Bambang Wirahyoso, national chairman of the trade union.
Nike said it “commends the factory on their action plan and efforts to correct inadequacies in current policies designed to protect the rights of workers. Nike will continue to monitor and support their efforts to remediate the situation.” Nice! but shouldn’t Nike have ensured they placed production with a fair-labour factory before the law suit? Where was Nike’s due-diligence?
In celebration of Nike Sportswear’s latest icon, the Destroyer Jacket, and to launch the Destroyer City Jackets, a group of athletes, artist and musicians converged on London’s 1948 to witness and perform of creative destruction.
Here NSW unveils a full length version documentary showcasing the chosen few who took part in the project. The collaborators including professional cyclist Mark Cavendish, artist Jeweller Duffy, Ohio rapper STALLEY and Amsterdam based Design House I Have Pop among many others. Have a look below and see the destroyers in action.
Nike’s release of director Casey Neistat’s new short movie ‘Mind Games’. Written years ago when Casey first started running, this 2.5 minute short explores the mind games runners face and the ideas one focuses on while the body is giving it all.
His film was commissioned to be made while he trained in NYC for the New York Marathon this year, to help celebrate the Nike way of showing creativity through sport. Casey carried a small HD video camera with him on runs for 3 weeks to shoot the movie and the music was done by Jordan Galland, a good friend and long time collaborator of Casey’s.
Reebok International has filed a lawsuit against Nike Inc. for allegedly copying its patented technology in sneakers now on store shelves. Reebok received a patent in January for collapsible or â€œflexible soleâ€ technology allowing shoes to be folded into a more compact form for packaging or to save space while travelling. The athletic footwear and apparel company claims that 11 Nike shoes marketed under various â€œFreeâ€ product names incorporate that technology and therefore infringe on its patent, according to documents filed yesterday in federal district court in Tyler, Texas.
â€œWe will act to protect our research and development efforts whenever companies try to claim Reebok technology as their own,â€ Diana Wainrib, Reebok’s chief counsel, said in a statement. Former Reebok footwear designer Andrew Gillespie, now vice president of global sport, footwear and apparel for Reebok, designed the technology in question, and Reebok applied for the patent in 2002. The technology enables the company to dispense sneakers in vending machines.
â€œWe are evaluating the claims related to this very recently issued U.S. patent and any potential limited application to the successful Nike Free product,â€ Nike said in a statement. Reebok filed the lawsuit in an east Texas court that a PricewaterhouseCoopers LLP study ranked as the second most favourable in the nation for patent lawsuits, according to Bloomberg News. Inventors and patent owners have won jury verdicts 90 percent of the time there since 1994.
Nike unveiled the new Ronaldinho signature collection to celebrate one of the best and most inspiring football players of all time. This collection is the result of a long-term collaboration between Nike and Ronaldinho which honours the player on and off the football pitch. Working with Ronaldinho to gain insights into his life, personality and the way he plays his game, Nike developed products to the playerâ€™s specifications. The collection includes a new football boot â€“ the Tiempo Ronaldinho, signature apparel for both on and off the pitch and new equipment.Â
The Ronaldinho collection is the first signature collection designed with a football athlete by Nike. Ronaldinho joins legendary athletes Michael Jordan, Tiger Woods and LeBron James to have his own signature product with Nike.
Joaquin Hidalgo, Vice President, Global Brand Marketing & Nike Football commented:Â â€œWe are very excited to launch the Ronaldinho signature collection today.Â We created our first signature collection in football around him as he truly transcends the game of football and connects with consumers throughout the world through his unique style of play, his passion for the game and personality.â€
To create the new Tiempo Ronaldinho football boot, Ronaldinho gave his personal insight from his futsal past and his current style of play.Â This resulted in a boot which combines classic construction and craftsmanship using soft leathers, a high performance outsole and an increased area where the foot meet the ball.
Tom Minami, Nike footwear designer commented:Â â€œWe sat down with Ronaldinho and asked him what was most important to him.Â These insights were crucial for the design creation.Â His passion for family, for music and for joy is echoed graphically throughout the collection in three representative colours.Â These colours surround the core gold â€˜10â€™ â€“ his number on the pitch and the stylized â€˜Râ€™ iconography.â€
As the World Cup approaches football frenzy is starting to boil and fans from around the world are starting to sizzle with excitement. To cater for the growing demand for a slice of the beautiful game companies around the world are offering World Cup merchandise including the extremely rare Paul Smith World Cup football, wallet and Cufflinks.
Nike are also offering a wide selection of World Cup merchandise from Nike Trainers to Nike Clothes. Nike have also joined forces with Google to encourage World Cup camaraderie amongst nations in the form of, Joga Bonito:
“Joga is an online community created by Google and Nike for anyone anywhere in the world who shares a love for soccer, the world’s most popular sport. Joga is about getting to know your fellow fans; creating games and clubs; accessing athletes from Nike; and enjoying video clips and photos (you can even upload your own). You can strengthen existing friendships and begin new ones, join a wide variety of professional athletes and soccer communities, and even create your own to discuss soccer, exchange tips on the coolest moves, browse through various pitches worldwide, and plan your next game.
But most of all, Joga is about “Joga Bonito” — Portuguese for “play beautiful.” Are you ready to start down the path of soccer bliss? Join us, and show the world what playing beautiful means to you.”