Browsing Tag

Nike Sportswear

Fashion brands on Facebook, lose their credibility?

How to try to buy credibility using Facebook OR does having millions of Facebook fans actually degrade your credibility, originality, desirability and unique quality?

So here’s the latest story on the designer brands with most Facebook fans. Rounding out the top 10 in November were Burberry (9,808,722); Levi’s (9,371,541); Nike Football (9,112,968); Lacoste (6,742,187); DC Shoes (6,196,780); Puma (5,907,725); Gucci (5,644,529), and Dior (5,612,573). The only changes between October’s and November’s rankings was that Levi’s and Nike Football switched places.

Perhaps paradoxically Nike has made advance by losing some of the associated dowdiness and mindless “fan-culture” cultivated by the squares at Facebook. Maybe…?

Fashion

Nike Sportswear x Edison Chen MFG Destroyer Jacket Video

Actor, musician, producer, and fashion designer, Edison Chen recently came to the Big Apple and naturally we welcomed him with open arms. Edison has been on a hiatus but his influence hasn’t gone anywhere. As founder of clothing company CLOT Inc., and multimedia company, Clot Media Division, Edison has been one of the cultural leaders in China since near the beginning of the millenium. As he’s coming off his hiatus, look out for big moves from this Renaissance Man.

Fashion

Nike Sportswear x Toby Morse Destroyer Jacket Video

Showing his love for Nike with feet emblazoned with the iconic Swoosh, it was only appropriate to have Toby Morse the frontman of the influential hardcore band, H2O come in and customise his own Destroyer jacket. Lit up with sayings of positivity, Toby’s jacket embodies the messages of the drug free and positive lifestyle he sings about and leads, similarly passing it on to the youth of America through his organization, One Life, One Chance.