Heritage Italian down company Moncler has reinvented itself in the recent seasons with a series of high profile collaborations, especially taking a daring plunge into the contemporary scene with some of the most influential and progressive designers from all over the world. First, the label enlisted the help of renowned fashion photographer Bruce Weber to go wild with its advertising campaign (what can be crazier than a legion of Golden Retrievers spotting Moncler puffy jackets?); then, the label created new collaborative lines, Moncler V (for men) with Hiroki Nakamura of visvim, and recently with Pharrell Williams, and Moncler S (for women) with Sacai’s designer, Chitose Abe.
This time around, the collaboration extends beyond new products, and into a retail concept as Moncler teams up with the quintessential champion of progressive fashion, Comme des Garçons. The collaborative project, named Moncler 365, will open on March 25 and stay house to an exclusive line of co-branded pieces which will not only include puffers, but also regular apparel and accessories. The color palette of course, stays simple and true to Comme des Garçons’ love for minimalism in earth tones and black.
The collaborative boutique stays on the same spot which housed Comme des Garçons’ temporary venture with Louis Vuitton and Japanese Vogue. Check out the covered storefront of Moncler 365 and a little preview of what to expect from the store in Spring. via: WWD