Marc Jacobs S/S 2011 from Kalvin Lazarte on Vimeo.

Play Nice made this film for Marc Jacobs at the beautiful James Hotel in New York City to introduce the Marc Jacobs’ 2011 Spring/Summer lines. Check it out.

How Marc Jacobs Came to Strip Down and Grease Up to Sell Bang!

“Robert and I work closely with Coty on these projects, and he said, ‘Marc, you look so great now — you should be the model for men’s fragrance.’ My immediate reaction was, I don’t know. But then I came to see that it made sense … Once I agreed to be the model, I couldn’t see what I would wear to express this. We tried it with clothes, but it didn’t work. Then Juergen [Teller, who shot the campaign] had the idea for the silver Mylar, and it all came together. The silver Mylar also gives it that flash, that bang … As a word, it has so many connotations, including a sexual connotation.” —Marc Jacobs.

The Downtown Armory was the setting Wednesday evening for the 37th annual Fragrance Foundation FiFi Awards. The winners list is as follows:

Fragrance of the Year — Women’s Luxe: Harajuku Lovers Fragrances — Love, Lil’Angel, Music, Baby, “G” — Coty Prestige

Fragrance of the Year — Men’s Luxe: I Am King — Sean John — Sean John Fragrances

Fragrance of the Year — Women’s Popular Appeal: American Beauty Beloved — BeautyBank

Fragrance of the Year — Men’s Popular Appeal: McGraw by Tim McGraw — Coty Inc.

Fragrance of the Year Unique Boutique: Tom Ford Private Blend Champaca Absolute — Tom Ford Beauty

Fragrance of the Year Women’s Nouveau Niche: Chloé Eau de Parfum — Coty Prestige

Fragrance of the Year Men’s Nouveau Niche: Burberry the Beat for Men — P&G Prestige Products Inc.

Fragrance of the Year — Private Label/Direct Sell: Victoria’s Secret Sexy Little Things Noir Eau de Parfum — Victoria’s Secret Beauty

Hall of Fame: Marc Jacobs

Female Celebrity Fragrance of the Year: Paris Hilton

Fragrance Hall of Fame: Tie, Davidoff Cool Water — Coty Prestige, and White Diamonds Elizabeth Taylor — Elizabeth Arden

Perfume Extraordinaire of the Year: Mane for à Travers Le Miroir Thierry Mugler, Clarins Fragrance Group (Perfumer: Alexis Dadier, Mane Paris).

Editorial Excellence in Fragrance Coverage: Women’s Scent Feature: Allure for “Uncommon Scents”

Men’s Scent Feature: Elle for “This Year’s Model: What a Boy Wants”

“Scent Bite” (short feature): Elle for “Advanced Chemistry”

Blog: Bois de Jasmin for “Scents of Cities: Kiev”

Technological Breakthrough of the Year: Mane USA for Aquafine

Bath and Body Line of the Year: Angel “Les Parfums Corps” by Thierry Mugler, Clarins Fragrance Group

Interior Scent Collection of the Year: Nest Fragrances Collection Candles — Candela Group

Best Packaging of the Year Women’s Prestige: Tie, Harajuku Lovers Fragrances — Coty Prestige, and Ma Dame — Jean Paul Gaultier, Beauté Prestige International

Best Packaging of the Year Men’s Prestige: R1X Rocawear — Elizabeth Arden

Best Packaging of the Year Women’s Popular Appeal: Avon Bond Girl 007 — Avon Products Inc.

Best Packaging of the Year Men’s Popular Appeal: McGraw by Tim McGraw — Coty Inc.

Best Media Campaign of the Year Women’s: Sensuous — The Estée Lauder Cos.

Best Media Campaign of the Year Men’s: Dirty English From Juicy Couture — Elizabeth Arden

Retailer of the Year: QVC and Tova Borgnine

Marc Jacobs and Lorenzo Martone are engaged. The designer and his ad executive boyfriend, who have been together for about a year, will go public with the news beginning Thursday, when they arrive in Brazil wearing rings. The couple is headed to Martone’s native Sao Paolo for a fete celebrating the Marc Jacobs multibrand store there, which opened in January. They have not set a wedding date.

Manic Marc Jacobs, the man of the blue rinse, won the “Designer of the Year” award at the 11th Annual ACE Awards in New York. No matter what people think of the man, he is a true fashion icon and a credit to his trade if not, regrettably, to the rest of the world. Marc Jacobs is destined to keep designing and winning and generally giving people the hump, so good luck to the gayzer and his fabulous accessories!

WWD NEWS: “Flesh will be the theme at Marc by Marc Jacobs this weekend. The men’s store at 382 Bleecker Street in Manhattan will feature unclothed staffers Andrew Weyer, Kyle Avila, Chico Clark and Owen Marvel signing and selling T-shirts of themselves to benefit the New York University School of Medicine, Interdisciplinary Melanoma Cooperative Group. The four men won’t be totally nude, but are expected to cover their private parts in some way, perhaps with the T-shirts. “They compete with each other about who can sell the most T-shirts,” Marc Jacobs’ business partner, Robert Duffy, said. “So I said, ‘why not autograph them and appear naked on Saturday,’ and they just said, ‘OK.'”

Duffy and Jacobs were inspired to reprint most of the T-shirts from their 2006 initiative after being honored at the NYU Cancer Institute Gala earlier this month. The duo is also adding new ones featuring Heidi Klum, Helena Christensen, Alison Lohman and Joss Stone. Duffy hopes to raise about $500,000 with this new batch of $35 T-shirts, which will also go out to other Marc by Marc Jacobs stores worldwide.

Nudity, of course, is becoming quite a theme with Jacobs, who recently showed much skin in magazines like W, Out and Visionaire.

“This [initiative] started a long time ago, but Marc’s personal nudity is just a recent phenomenon,” Duffy said. “It’s interesting that he didn’t pose [for the T-shirt] this year. I think he’s overexposed.”