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Maharishi snopants

Maharishi Clothing, “Into the light: Survival 2012”


“Into the light: Survival 2012”
maharishi presents the latest arrivals from our autumn winter collection.

We are always happy to give Hardy a shout on Kitmeout. The brand is top drawer. Stop by their Great Pulteney Street shop up west and take a butchers.



Hardy Blechman is the founder, creative director and head designer of UK fashion label maharishi.

Blechman, whose experience lay in international military and industrial clothing, founded maharishi in 1995 by producing hemp and other natural fibre clothing and recycling workwear and military surplus.

In the brand’s first year Blechman designed and launched the now iconic Snopants, described by Arena Homme Plus as the most copied pants of the decade they remain the brand’s signature.

By 1999 Blechman was producing comprehensive collections for men, women and children and only a year later was named the British Fashion Council’s Streetwear Designer of the Year.

Blechman launched a second line, MHI, in 2001, set up the non-violent toy company mahatoys in 2003 and in 2004, released his first book. The 944 page encyclopedia DPM Disruptive Pattern Material won Best Book of 2004 in Wallpaper’s Design Awards issue and was named one of the Books of the Year 2004 by The Daily Telegraph.

Today, maharishi remains a privately owned company with Blechman’s founding values in tact. Respect for nature, dedication to the use of natural fibres, unrivalled attention to detail, the use of technology and a personal passion for art are strongly evident in Blechman’s collections to this day.

MHI Clothing + Maharishi Snopants

MHI Clothing + Maharishi Snopants Since its birth in 1994, maharishi has evolved into one of the UK’s most influential designer labels, offering men’s, women’s and children’s collections available from exclusive fashion retailers worldwide. Founded by (creative director) Hardy Blechman, maharishi carries a strong ethos of respect for nature while utilising the latest technology.

Blechman, whose former experience lay in the international military and industrial clothing surplus trade, started maharishi by producing hemp and other natural fibre clothing as well as recycling workwear and military surplus. In fact, his work in the field of natural fibres helped them to gain wider acceptance among larger commercial fashion retailers. In 1995, Blechman designed and launched Snopants® – an original design concept with unique detailing that became a significant style statement and the label’s signature. Arena Homme Plus described them in their Millennium round-up as “the most copied pants of the decade” and into the 21st century Snopants® have formed the basis of the evolution of a new style of dressing.

The high concept flagship store located at 19 Floral Street, Covent Garden, London opened in September 2001. Designed by architect François Scali, the space cleverly achieves a combination of nature and technology. In addition to clothing collections, the store offers reference and art books alongside rare Japanese toys. The store also houses the Churchill Gallery, where exhibitions are staged of works by maharishi collaborators and guest artists. Henry Chalfant, legendary graffiti archivist (author of Subway Art, Spraycan Art and the documentary Style Wars), staged his first UK exhibition here.