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Levi’s Monochrome Collection Autumn/Winter 2011

Levi Strauss Clothes

The Levi’s® brand is launching a new capsule collection of modern monochrome jeans for young men. The jeans are available in a number of stylish fits and finishes that create an effortless, clean and refined look that can be worn from day to night.

Four modern fits, Skinny, Tapered, Regular and Straight are available in a dark color palette including finishes like Black Point, Slam Grey and Petrol Blue. The jeans feature simple monochrome iconography like tone-on-tone stitching and details including a black zipper, leather patch and metal buttons to complete the overall ultra sleek look. The product acts as a blank canvas on which you can dial up your personal attitude and individuality.

Levi’s And Pendleton Woolen Mills Join Hands

Levi's And Pendleton Woolen Mills Join Hands

Pendleton Woolen Mills, the brand known for its Navajo and ethnic print fabric, is collaborating with Levi’s to release a line of Native American-inspired jacquard prints.

The collection will incorporate the red, blue and gold prints on wool linings or accents on a blanket, two men’s trucker jackets, a men’s work shirt, two women’s trucker jackets and a women’s cape.

“We’ve used blanket linings forever, which Pendleton is known for, so this collaboration is such a no-brainer I couldn’t believe it wasn’t done long ago,” said Carl Chiara, director of concepts and special projects for the Levi’s brand.

Prices range from $118 to $198 on the collection that will be available in stores next month.

Levi’s Sues Evisu Over Tribute Jeans

Levi's Sues Evisu Over Tribute Jean

The Levi’s x Evisu (evis) infringement saga has a long history and has now taken a new twist.

Only weeks after Scott Morrison, current chief executive of Evisu and founder of Paper Denim & Cloth, shared plans for a Levi’s inspired collection called Tribute, Levi Strauss & Co. accused Evisu of violating a 1999 agreement between the two firms. In an interview with Dazed Digital, posted two days ago, Morrison said of his autumn/winter collection for Evisu:

“We used the word ‘reference’ as a starting point. It’s obviously a broad term, but the idea was to go back to Evisu’s love affair with Levi’s, Americana and especially the 1944 Levi’s 501 XX. The history is that during the war, the US government forbade all use of unnecessary fabrics. So Levi’s had to stop sew on the thread on the back of each jeans back pocket, and they painted them on instead. Hence the Evisu painted on seagull logo! There’s a great ‘reference’ tradition within Evisu and we took that thought process and applied to key items from history. We wanted to start re-telling the origins of how Evisu came into being.”

Morrison also told WWD earlier in March the collection “would pay homage to Levi’s 1944 501 jeans, its 1890 “Nevada” pair and its 1917 “Campbell” jeans.”

Where reference ends and a violation of copyright begins is a very fine line in fashion.

Levi’s x Opening Ceremony, S/S2010

Levi's x Opening Ceremony, S/S2010

Opening Ceremony kicks off their Levi’s collaboration with the release of their spring 2010 campaign photographed by Ryan McGinley. Blending their personality-driven approach with Levi’s Americana heritage, the collaboration boasts a range of colorful cords that find themselves invested in everything from jackets to shorts. The range is currently available as part of Opening Ceremony’s webstore.

Levi's x Opening Ceremony, S/S2010

Levis Strauss gives Hope

Levis Strauss gives HopeA history of hope

Levi Strauss & Co. (LS&CO.) has a long history of commitment to equality and social justice. LS&CO. has been a pioneer in issues of particular concern to the LGBTQ community. From progressive employment policies and practices to marketing campaigns and partnerships to funding HIV-prevention and social-justice organizations through the Levi Strauss Foundation, LS&CO. leads by example through actions rather than words.

History of hope timeline

Early 1980s First major corporate foundation to fund HIV/AIDS organizations (then GRID – Gay-related Immune Deficiency). Co-founder of Business Coalition on AIDS

1992 First Fortune 500 company to provide domestic partnership health benefits

2003 Nondiscrimination/non-harassment policies expanded to include gender identity

2007 LS&CO. is only company in California to file an amicus brief with the CA Supreme Court supporting same-sex marriage

2008 Proudly co-chairs the No on Prop. 8 Business Council

LS&CO. Continuously

Co-chairs the Human Rights Commission Business Coalition, lobbying for all-inclusive Employment Non-Discrimination Act and the passage of Domestic Partnership Tax Equity Act

Creates gay-themed television advertising and marketing campaigns (nominated for 2008 GLAAD media award)

Scores consistently a perfect 100% on the Human Rights Campaign Corporate Equality Index (CEI)

Employs numerous openly gay men and women in senior leadership positions and across global organization

Supports Hetrick-Martin Institute: home of the Harvey Milk High School

Levi Strauss Foundation

The Levi Strauss Foundation funds organizations that address the stigma and discrimination associated with actual or perceived HIV status including homophobia.

Among other nonprofit organizations supporting the LGBTQ community, the foundation has provided multi-year support for organizations such as:

The Hetrick-Martin Institute
Lambda Legal
Centers for HIV Law/Policy
Human Rights Watch
International Gay and Lesbian Human Rights Commission
Funders for Lesbian and Gay Issues

Levi 501 jeans reinvented?

Levi 501 jeans reinvented?
House of Holland is taking you back to the days of Beverly Hills 90210 and 90s American youth culture. Directional label, House of Holland redesigned Levi 501® and created a limited edition range of six unique designs. The 501® Jeans by House of Holland collection comprises three printed and three laser-cut styles that juxtapose texture, striking foral prints and bold polka dots.

On the collection designer Henry Holland commented: “Being involved in the relaunch of something as iconic as the Levi’s 501® is a real honour and has allowed me to work with denim properly for the ?rst time. I’m so happy with the outcome”.

The limited edition will début at London Fashion Week on 17th September 2008, and will be exclusively available the following day from Selfridges Superbrands floor.

Levi’s FLU Stretch Jeans + Levis FLU Triple DRY Tee

Levi's FLU Stretch Jeans + Levis FLU Triple DRY TeeLevi’s new FLU sports inspired collection is causing something of a stir. Denim, a material not traditionally associated with sportswear has been engineered to withstand extreme movement and stretch a necessary characteristic for us street footballers who want to kick a ball in jeans. The Levi FLU High Performance Stretch Jeans are truly innovative and a credit to the company. The Levi FLU Tee consists of three layers: dry layer, water absorption layer and the diffused layer, “Triple DRY” for kicking and keeping dry.

The World Cup is clearly the catalyst for the Levi’s FLU collection and compliments the Paul Smith World Cup football, wallet and cufflinks.