Following the footsteps of Karl Lagerfeld, Stella McCartney, Comme des Garçons and Sonia Rykiel, Lanvin has agreed to design a one-time collection for trendy retailer H&M.
“H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public,” explains Alber Elbaz, artistic director of Lanvin.
Alber Elbaz of Lanvin
Designed by Lanvin’s artistic director Alber Elbaz, and menswear designer Lucas Ossendrijver, the H&M by Lanvin collection will go on sale on November 23 in around 200 H&M stores worldwide.
The collection of both womenswear and menswear will be revealed to the world on November 2, just three weeks before the clothes hit the store, making the launch of Lanvin for H&M among the most anticipated fashion events of the year.
“This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world,” Alber Elbaz concluded.
Lanvin stayed close to its roots with its menswear display on Sunday, showing a romantic collection imbued with lived-in elegance.
Lanvin’s artistic director Alber Elbaz — who directs the label’s menswear designer, Dutchman Lucas Ossendrijver — said they had aimed to create a collection that looks lived-in.
“I wanted to give that kind of emotion to clothes so they don’t look like they you just took them from a rack in the store, but maybe from your suitcase,” Elbaz told The Associated Press.
Paul Deneve, chief executive officer at Lanvin, has sung his last hoo-rah at the uber-chic brand.
A Lanvin spokeswoman in Paris confirmed his departure Wednesday, citing “diverging points of view” on the direction of the company, which is controlled by Taiwanese publishing magnate Shaw-Lan Wang.
The spokeswoman declined further comment, and said an announcement about Deneve’s successor would be forthcoming. She did not give any time frame.
Deneve is the second top manager to leave Lanvin recently. Last month, Stella McCartney said she tapped Frederick Lukoff, Lanvin’s director of business development, as her new president and chief executive officer, effective Feb. 23.
Lanvin designer Alber Elbaz and Stockholm-based Acne Jeans has teamed up on a denim collaboration.
“Speculation is mounting in Europe that Lanvin owner Shaw-Lan Wang is seeking a minority investor.
According to industry sources, the Taiwanese publishing magnate, who bought Lanvin from L’OrÃ©al in 2001, has not given anyone a mandate to sell the business, but has been in contact with potential partners at a time when the brand is enjoying strong momentum and rapid sales growth, sources said.”