Lacoste aren’t happy about mass murderer, Anders Behring Breivik, wearing their garb. Much like the drug dealers and murders in South America who are famous for wearing Polo Ralph Lauren, Lacoste fear the connection will have a negative impact on their brand.
Anders Behring Breivik, the 32-year-old gunman who killed 77 people on July 22 even wrote in his online manifesto that “refined people like him should wear brands like Lacoste”.
French daily Liberation added: “This situation is clearly a nightmare for one of France’s most distinguished clothing companies.”
The race is on to find the world’s finest polo shirt! After exhaustive research a short list of top polo shirt labels has been compiled. The top labels include: D&G, Burberry, Fred Perry, Hugo Boss, Penguin, Ben Sherman, YSL Rive Gauche and Versace, but it will be no surprise to know Lacoste and Ralph Lauren came out on top.
The Lacoste Polo Shirt and the Ralph Lauren Polo Shirt are both classics in their own right. Each label is synonymous with smart-casual style and each has an illustrious and enviable history to back up its claim to be the finest polo shirt designer in the world. So which label takes the crown in this online poll? The poll was very tight but Ralph Lauren shaved it by the slimmest of possible margins. In fact the margin was so slim, it was albeit a dead heat for pole position.
Lacoste Polo Shirt v Ralph Lauren Polo Shirt – who would you choose?